Mercedes-Benz Pop-up Stores in Major U.S. Cities Powered by BrightSign Media Players - AvNetwork.com
Mercedes Benz opened a pair of pop-up stores in high-end shopping malls in Miami and Chicago this summer.

These new stores – opened for a limited run of just two months – are designed to showcase some of Mercedes Benz’s newest models in a relaxed setting. Space constraints that limit the number of automobiles on display are offset by liberal use of technology to create an immersive, informative customer experience. BrightSign’s media players were used throughout the space, with design and technical consultation provided by Gorilla Production Group and Red Dot Digital Media.

“Limited square footage required that we think creatively about how to utilize the space as efficiently as possible – and that’s where digital signage offers a huge creative advantage,” said Paul George, President of Gorilla Production Group. “The video walls we installed function not just for the sake of information delivery, but as artistic focal points to draw-in customers and serve as striking backdrops to the cars on display.”

Space constraints that limit the number of automobiles on display are offset by liberal use of technology to create an immersive, informative customer experience. Sixty displays are carefully distributed in each of the Mercedes Benz stores, 16 of which create a traditional 4x4 video wall that displays videos, vehicle specifications and other anecdotal information about Mercedes Benz. The two other video walls are mounted on separate walls that join at a 90-degree angle where dozens of displays are tiled together in a mix of vertical and horizontal orientation, mounted at various depths to create a unique three-dimensional look. These video walls synchronize to create a single piece of art, displaying a mix of artistic photography and animated art, interlaced with Mercedes Benz branding. The remaining displays are wall-mounted horizontally in a casual seating area framed by leather couches.

BrightSign’s HD223 media players feed content to all 60 displays in each store, including 41 43-inch screens, 15 32-inch screens and four 65-inch screens. BrightSign’s BrightWall™ feature within BrightAuthor was essential to create and publish content that synchronizes perfectly across all three video walls.

“Creating three video walls in a relatively small space required that we space the individual displays just right, and that the content displayed perfectly on each screen to create the impact we desired,” said Darryl Kuder, President of Red Dot Digital Media. “BrightSign’s hardware and software works seamlessly and are essential to perfecting high-visibility projects like our latest collaboration with Mercedes Benz.”

Related

Image placeholder title

BlackTrax for Mercedes Benz Launch

Underlining the ruggedness and consistency of its products as well as their high performance, CAST BlackTrax Ltd is proud to have supplied the BlackTrax motion-tracking solution to multimedia production company m box bewegtbild GmbH for the press and dealer launch of the new Mercedes Benz V-Class 8-seater MPV. This world premiere took place on 30 and 31 January, 2014 with the epic proportions of the Olympiapark in Munich, Germany, as its location.

Image placeholder title

The Media Player Grows Up

At the most fundamental level, rolling out a digital signage system — whether for retail, education, corporate applications, transportation, or entertainment venues — involves the use of some kind of media player to get content up on the screens.

Mercedes-Benz Belgium, iDklic Deploy Signage

iDklic has been selected by Mercedes-Benz Belgium to deploy the company's first digital signage network nationwide. Over 65 dealerships have already been equipped with the iDklic Media solution. The selection of the content as well as the front-end programming will be executed by Mercedes-Benz Belux. The network of screens will be managed and programmed through the headquarters of Mercedes-Benz in Woluwe. iDklic Creative, iDklic's in-house creative studio, will deliver content adaptation services and the production of commercial messages on the network. All of the content is played in full screen to take full advantage of the HD ready resolution of the display. Idklic Creative will ensure that the information being broadcasted to cust

BrightSign Teams Up with Philips and NanoLumens at InfoComm

Philips has chosen BrightSign as a provider of digital signage controllers to power multi-screen applications such as video walls, digital menu boards and other projects that require synchronization across multiple screens. NanoLumens has chosen to install BrightSign’s players in the sales showroom at the company’s Atlanta, GA headquarters.