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Drone Racing, Google Cloud, Esports, and the Metaverse

Drone Racing League Lands Partnership with Google Cloud and Launches 2022-23 DRL Algorand World Championship Season with Drone Racing in Silicon Valley, Miami, and the Metaverse
(Image credit: DRL | Google Cloud)

What AV/IT person worth their salt wouldn't love to participate, if only as a spectator in a drone race?!? Tuesday, October 11 at 7:30 p.m. PST at PayPal Park in San Jose, California, you'll have the chance to watch as pilots race high-speed drones through iconic sports arenas, DRL SIM virtual maps, and a metaverse world.

The Drone Racing League (DRL), the world's premier professional drone racing property, announced a partnership today with Google Cloud to reimagine a new era of tech-driven sports and win over the developers of tomorrow. Launching the 2022–23 DRL Algorand World Championship Season, DRL and Google Cloud will bring the first professional drone race to Silicon Valley and inspire dreamers, builders, and innovators everywhere to race drones using Google Cloud technology.

DRL Race in the Cloud Presented by Google Cloud

The DRL Race in the Cloud, presented by Google Cloud, will kick off the 2022-2023 racing season on Tuesday, October 11 at 7:30 p.m. PST at PayPal Park in San Jose, California. The event is open to the public with tickets available on Ticketmaster (opens in new tab) and will experience a thrilling, tech-driven sports competition featuring the world's best drone pilots racing high-speed drones through an immersive neon-colored aerial course.

The race will be held on the opening night of Google Cloud Next (opens in new tab), the annual conference where big thinking and technology converge to solve the challenges of tomorrow. Attendees at Next '22 will have the opportunity to participate in the Google Cloud Fly Cup Challenge, a competition for developers to boost cloud skills and drive innovation into the sport of drone racing using Google's secure, reliable, and scalable cloud platform. Participating developers will be able to utilize DRL's race data to predict race outcomes and provide tips to DRL Pilots to enhance their season performance. The competition will launch today and run through the fall, and developers will have a chance to win an expenses-paid trip to the season finale of the 2022–23 DRL Algorand World Championship, where they will be celebrated on stage.

"Google Cloud and the Drone Racing League are globally recognized for technology innovation, progressive thinking, and making the future happen today. We are thrilled to partner with Google Cloud to engage their worldwide community of developers through our sport",  said DRL President Rachel Jacobson. "Together, we will launch our 2022–23 DRL Algorand World Championship Season with a spectacular drone race as part of Google Cloud's marquee event of the year."

DRL's young, global "tech-setter" fans are more likely to be software developers, engineers, or work in key Information Technology positions than the general population.

"The Drone Racing League represents a new frontier of real-world tech-driven sports and games that can only be achieved with the scale and performance of the cloud," said Anil Jain, global managing director of media and entertainment industry solutions at Google Cloud. "We look forward to collaborating with DRL through advanced AI/ML and data analytics capabilities that will allow the league to reimagine how they engage with and delight their millions of tech-savvy fans, who we are excited to welcome into the Google Cloud community of innovators."

2022–23 DRL Algorand World Championship Season 

The 2022–23 DRL Algorand World Championship Season will start airing high-speed drone racing across all dimensions on November 19, 2022 at 1:30 p.m. EST on NBC and Twitter. Doubling down on where Gen Z fans want to watch drone racing, DRL will expand its media distribution to top streaming platforms this season, including TikTok, where the league has 5 million followers, along with YouTube, Twitch, Instagram, and Facebook.

The world's 12 best drone pilots race high-speed drones through iconic sports arenas, DRL SIM virtual maps, and a metaverse world to be crowned the DRL Algorand World Champion. The DRL race locations include: PayPal Park, home of MLS' San Jose Earthquakes, an esports event in Texas, and loanDepot park, home to Major League Baseball's Miami Marlins, in Miami, Florida. Virtual courses in the DRL SIM (opens in new tab) game on Playstation, Xbox, Steam, and Epic Games include the U.S. Air Force Boneyard map.  

"It's incredible to see the Drone Racing League bringing the 22-23 DRL Algorand World Championship Season to fans wherever they are - IRL, virtual simulation and, for the first time, in the metaverse," said Algorand interim CEO Sean Ford. "We'll also see DRL launch a new play-to-own game on Algorand this season. It all ladders up to demonstrate the deeper and further-reaching fan engagement that Web3 can enable, and it'll be thrilling to see the season play out!"

DRL partners including Algorand, the leading high-performance blockchain platform, Google Cloud, T-Mobile, the U.S. Air Force, and Draganfly, the award-winning, industry leading drone systems and solutions provider, will activate throughout the season.

Find the DRL ticketing info here (opens in new tab). To register for Google Cloud Next '22, taking place online on October 11-13, please visit https://cloud.withgoogle.com/next (opens in new tab).

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.