Skip to main content

disguise Acquires Creative Studio Meptik

Meptik created a virtual set including an endless golden hour for Thomas Rhett’s commercial for his radio show “Where We Started” on Apple Music.
Meptik created a virtual set including an endless golden hour for Thomas Rhett’s commercial for his radio show “Where We Started” on Apple Music. (Image credit: Meptik)

With new disguise (opens in new tab) locations opening up around the world and a software interface available in multiple languages, disguise is accelerating the democratization of its xR workflow to meet the expanding appetite for xR, virtual production and virtual studios. Its acquisition of Atlanta-based immersive entertainment specialists Meptik (opens in new tab) will bolster the expansion. 

As a rapidly growing global player in the events, media and entertainment space, disguise is well placed to support a similar growth trajectory for Meptik, bringing their creative and technical expertise to all. Customers can expect a Meptik team with the latest technology in their back pocket, and an ever-growing global team of experts to support them on their creative journey.

While both companies will continue to operate as separate entities, disguise will be leveraging Meptik’s expertise to expand its global reach, helping creatives build the next generation of extended reality and metaverse experiences. Meptik’s teams will work with disguise to workshop new solutions, create product roadmaps and drive new standards in entertainment technology.

[ Disguise’s Latest r21 Software Release Enhances Production Workflows (opens in new tab) ]

Meptik’s team of xR specialists are experts in integrating xR Systems for temporary and permanent LED Volumes for virtual and extended reality production, using the disguise workflow.

Meptik’s team of xR specialists are experts in integrating xR Systems for temporary and permanent LED Volumes for virtual and extended reality production, using the disguise workflow. (Image credit: Meptik)

Defining What’s Next for xR, AR, MR and VP

Led by Sarah Linebaugh and Nick Rivero, their team of experts deliver groundbreaking projects for filmmakers and broadcasters as well as remarkable corporate and immersive installations.

(Image credit: Meptik)

Led by Sarah Linebaugh (left) and Nick Rivero, their team of experts deliver groundbreaking projects for filmmakers and broadcasters as well as remarkable corporate and immersive installations.

Meptik specializes in creating dynamic virtual worlds that blow audiences away—and keeps them coming back. Their clients range from film studios to lifestyle brands, Fortune 500s, musical artists and more.

Combining creative chops with technical skills, Meptik is always working behind the scenes to define what’s next for extended reality (xR), augmented reality (AR), mixed reality (MR) and virtual production (VP). Led by Sarah Linebaugh and Nick Rivero, their team of experts deliver groundbreaking projects for filmmakers and broadcasters as well as remarkable corporate and immersive installations.

xR technology unleashes storytelling potential by delivering photorealistic, three-dimensional, real-time graphics that immerse performers and audiences alike in a virtual world visible on set and in-camera.

disguise’s market-leading extended reality (xR) workflow has, in the past two years alone, enabled over 600 xR productions in over 50 countries, powering live entertainment productions for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon and live broadcast programs from Eurosport, MTV and ITV.

Meptik will also use its unique combination of creative and technical expertise to aid disguise in its mission to empower game-changing virtual experiences at the intersection of physical and virtual worlds.

Left Brain / Right Brain

CEO Fernando Küfer

CEO Fernando Küfer

(Image credit: disguise)

"This acquisition would expand on these efforts and lead the next era for extended reality and metaverse experiences,”

“We have always prided ourselves on our ability to service both sides of the xR equation the creative and the technical—and we love creating dynamic virtual worlds that blow audiences away,” said Nick Rivero, co-founder of Meptik. “Joining forces with disguise will enhance our ability to continue to serve our clients from start to finish while maintaining our down-to-earth spirit.”

“Meptik has been a trusted partner of disguise for many years, growing to excel at bringing out the very best capability for disguise solutions. Given that we have both been, in the past two years, bringing extended reality and immersive entertainment to the world, this acquisition would expand on these efforts and lead the next era for extended reality and metaverse experiences,” said disguise CEO Fernando Küfer.

AVNetwork Staff

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.