Black Lives Matter

Black Lives Matter
(Image credit: Future)

As Future plc CEO Zillah Byng-Thorne said in a company-wide email, “We have never made a political statement at Future and we’re not making one now. This is a fundamental truth: Black lives matter.” (Future plc is the parent company of Systems Contractor News and many other B2B and consumer publications and websites.)

Over the past several weeks, the country has been in a state of unrest. Since the murder of George Floyd on May 25, 2020, there has been a very public demand to treat black people as equals in this country.

Voices are finally being heard and a wave of real, radical change is on the way. We all can and need to do better. SCN, as part of the Future family, is committed here and now to be a part of the change.

For the past two years, we have been working with the AVIXA Diversity Council to ensure our events feature diversity of race, gender, opinion, etc., with experts from around the country participating. But, again, we can—and will—do better; you will see even more diverse and knowledgeable faces at our upcoming AV/IT Summit.

We can no longer be complacent in accepting the normal. We are actively working toward a new normal to be more inclusive of diverse points of view from the pro AV industry. We will reach out to integrators, manufacturers, consultants, and the like to proactively ask them to help us in this initiative.

For years, the industry has discussed the issue of diversification in pro AV, but little action has been taken. We do not want to be part of the problem; we want to be part of the solution. We welcome input and feedback about how we can improve. My inbox is open. I can be reached at or @MeganADutta on Twitter.

Our thoughts are perhaps best summed up in this tweet from Future’s corporate account: “To stay silent is to be complicit. We believe that #BlackLivesMatter. We stand with communities across the United States who are angry and in pain.”

To read more about Future plc's pledge to raise up BAME communities, click here.

Megan A. Dutta

Megan A. Dutta is a pro AV industry journalist, and the former content director for Systems Contractor News (SCN) and Digital Signage Magazine, both Future U.S. publications. Dutta previously served as the marketing communications manager at Peerless-AV, where she led the company’s marketing and communications department. Dutta is the recipient of AVIXA's 2017 Young AV Professional Award and Women in Consumer Technology's 2018 Woman to Watch Award. Dutta is co-founder of Women of Digital Signage, an organization designed to provide a pathway to promote networking, mentoring, and personal growth.