Been Around the World

According to American Airlines, I flew around the globe one and a half times last year. That’s a whole lot of time in the sky. It’s a little bit misleading, though, because I never actually landed on foreign soil. But soon I will be taking a flight across the pond to Amsterdam for ISE 2019.

I haven’t been to ISE in several years and I’m not quite sure what to expect, other than a lot of walking. I hear it’s the “biggest pro AV show on the planet” often, but what does that mean for integrators?

[ISE 2019: Bigger and Better]

From where I stand, it means big business. Manufacturers have reserved their biggest and brightest innovations for ISE, often forgoing launches at other shows like CES, DSE, or InfoComm. Showgoers will have a chance to see the hottest products fresh off the manufacturing lines. For the most up-to-date information on ISE product debuts, be sure to follow along at—we’ll be posting all the latest product news and videos of what we saw on the show floor each day.

ISE also presents a huge opportunity for integrators to network with others and create global partnerships. Large enterprise businesses have locations across the world—shouldn’t integrators have the same? Finding new partners means investing less capital (huge bonus for smaller firms) while at the same time being able to retain a standard level of service. 

And, of course, there’s the education available at the show. There are many seminars, workshops, keynotes, conferences, and more to choose from, and integrators and consultants can use the show as a way to get renewal units for CTS certifications. While ISE has dropped my personal favorite program, TIDE, from the show lineup, they have a plethora of innovative conferences, including attractionsTECH by blooloop featuring Matt Barton.

[Top ISE 2019 Education Picks]

I’m pretty stoked about ISE 2019—new products, a chance to chat with #AVTweeps in person, and I’ll surely walk away with a ton of new AV knowledge. See you in Amsterdam, my friends!

Megan A. Dutta

Megan A. Dutta is a pro AV industry journalist, and the former content director for Systems Contractor News (SCN) and Digital Signage Magazine, both Future U.S. publications. Dutta previously served as the marketing communications manager at Peerless-AV, where she led the company’s marketing and communications department. Dutta is the recipient of AVIXA's 2017 Young AV Professional Award and Women in Consumer Technology's 2018 Woman to Watch Award. Dutta is co-founder of Women of Digital Signage, an organization designed to provide a pathway to promote networking, mentoring, and personal growth.