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Sony for the Road

  • Sony has announced the successful installation and trial of its interactive digital display technology at Moto Hospitality’s Leigh Delamare M4 Eastbound motorway service station in the UK.
  • As part of a major program of investment in the service station, the Sony Professional Services team worked closely with Moto Hospitality to develop a new catering business model designed around a digital display solution. Integral to the new offering is a digital menu board, which aims to speed up service and remove inefficiencies and overruns in the service station’s catering offer.
  • In addition to eight 32” LCD screens that display the restaurant’s menu, the Sony Professional Services team installed its Ziris Content Management Suite to provide a full end-to-end workflow solution for Moto Hospitality. The screens are directly linked to Moto Hospitality’s head office and enable management staff to remotely alter the menus, add promotions and change prices. This is the same style system that has been successfully implemented in a diverse range of retail and entertainment environments including: The Barbican Centre in London; Arsenal FC’s Emirate’s Stadium; and Mercedes Benz new flagship experience centre at Brooklands racing circuit.
  • Commenting on the makeover of the service station, Chris Rogers, Marketing Director from Moto Hospitality said, “We are very excited to see the new system up and running. We cater for over 128 million people per year and the speed of our service is critical to creating an enjoyable customer experience. Not only are we confident that the new digital signage system will accelerate our service offering but we hope that our customers will enjoy the remarkably modern feel that the screens bring to the restaurant.”
  • Mark Vanstone, Sony Professional Services added, “Moto Services Leigh Delamare service station is an excellent example of how a fully networked Sony Digital Signage Solution can really benefit both the customer and the business. The digital menu board solution has served to improve the overall experience of eating at the service station and increase the efficiency of the catering function. I am confident that many more of the UK’s service stations will follow Leigh station’s lead.”
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