Cieslok Media Moves to Scala Platform for OOH Billboards

Author:
Publish date:
Social count:
0

Dot2Dot Communications, the Canadian Master Distributor of Scala, has announced that Out-of-home (OOH) advertising firm Cieslok Media has switched to Scala to manage its growing number of large-format digital billboards across Canada.

Image placeholder title

 Cieslok Media is a leading provider of premium large-format OOH in Canada.

Cieslok was looking for a stable platform to handle full-motion high definition (HD) videos and scripts that will allow for two-way interaction with their LED billboards found in the countries most sought- after media locations. Scala Enterprise Content Manager together with Scala Designer has answered that need. The technology is known for its ease-of-use and functionality to turn digital screens into a dynamic communications platform.

In recent months Cieslok has upgraded two existing digital displays with new high contrast, rich color digital screens, and converted a static backlit sign to reportedly the largest vertical full-motion digital billboard in Canada. Cieslok commands the attention of daily commuters for big brands to launch campaigns.

“This is an exciting time for OOH and what can be done with these spectacular digital boards,” states Andy McRae, General Manager, Dot2Dot Communications. “We’re honoured to be working with an Outdoor specialist like Cieslok to help elevate their product offering with technology that pushes the limits for brands to deliver interactive campaigns.”

Related

Image placeholder title

ATA Transit and Scala Ad Manager

New England outdoor advertising operator, ATA Transit Advertising, has selected Ad Manager to consolidate their different markets spread across 4 states and streamline operations. Dot2Dot Communications, provider of media management software Ad Manager, and Canadian Distributor for Scala digital signage software, is the provider of Ad Manager.

Image placeholder title

X2O Media Platform at HR Leaders Summit

X2O Media will feature X2O platform for enterprise visual communications at the HR Leaders Summit 2015 from November 18 to 19 in Toronto at booth 39. Attendees will get a look at the platform's applications built to support today's digital workforce including the new X2O.Join.

OOH Pitch Taps rVue Demand Side Platform

OOH Pitch, Inc., an out-of-home media planning and buying group, has announced that they have selected the rVue(TM) demand-side platform (DSP) as the agency's planning, buying and analytics tool for digital out-of-home (DOOH) media. rVue, Inc., a subsidiary of rVue Holdings, Inc. has recently announced the release of