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Welcome to Clemson Football: How AJP Brought Vivid Imagery to Death Valley

Clemson Tigers are ready to take the field and fans look on at a massive LED display in bright orange.
(Image credit: AJP)

Owner's Representative and AV Consultant Anthony James Partners (AJP) (opens in new tab) completed a nearly $20 million in cutting-edge technology improvements to Clemson University's iconic Memorial Stadium, known amongst its fans as Death Valley. AJP worked alongside the team at Clemson, LS3P, and Brasfield & Gorrie to help deliver Phase I of a $65-million renovation that focused on audio and video technology upgrades, along with the creation of the Masters Club, all in time for the Tigers home opener on Sept. 10.

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Clemson Tigers are ready to take the field and fans look on at a massive LED display in bright orange.

(Image credit: AJP)

One of the most notable upgrades is the massive new LED scoreboard in Death Valley’s East end zone. With almost 7,112 square feet of 10mm, HDR-capable LED, the beautiful new videoboard is nearly five times the size of the former board and boasts approximately 6.7 million pixels. Clad with perforated metal, the scoreboard is internally illuminated with LED lighting that gives the structure an amazing visual aesthetic at both daytime and nighttime.

To turn up the fan experience even more, an advanced, point-source audio system is designed to deliver serious acoustical impact in every seat. The new scoreboard houses some of the most powerful speaker technology available in the industry, specifically the Adamson loudspeaker system, a staple for North America's largest touring acts.

Clemson Tigers are ready to take the field and fans look on at a massive LED display in bright orange.

(Image credit: AJP)

To round out the facility upgrades, two new auxiliary displays in the West end zone and hundreds of feet of LED ribbon boards have been installed. To highlight Clemson's proud history and tradition, stadium signage has been updated and replaced, including the Ring of Honor. And with the help of a custom-designed lift system, Clemson's iconic tiger (with fiery red eyes and a moving tail) can rise from the top of the scoreboard to ensure gameday traditions are never forgotten. The project also includes backlit seals of each of the branches of the military. The videoboard’s height and re-shaped entry will allow for 365-day connections with campus and the adjacent Scroll of Honor Memorial.

“Memorial Stadium is an iconic venue with a deep history dating back to 1942, and we have loyal fans that take our traditions very seriously. It was imperative that any renovations being made to the stadium are state-of-the-art, yet don’t stray too far from our roots,” said Eric Sabin, associate athletic director–capital projects, Clemson University. “Anthony James Partners worked closely with us to come up with a solution that met our needs, taking that sensitivity about tradition into consideration, while also delivering a first-class AV technology design that is sure to appease our fans. From the larger-than-life scoreboard that features our famous tiger to a booming sound system, Anthony James Partners delivered in every way.”

Clemson Tigers are ready to take the field and fans look on at a massive LED display in bright orange.

(Image credit: AJP)

“Memorial Stadium is an iconic venue with a deep history dating back to 1942, and we have loyal fans that take our traditions very seriously. It was imperative that any renovations being made to the stadium are state-of-the-art, yet don’t stray too far from our roots,” said Eric Sabin, associate athletic director–capital projects, Clemson University. “Anthony James Partners worked closely with us to come up with a solution that met our needs, taking that sensitivity about tradition into consideration, while also delivering a first-class AV technology design that is sure to appease our fans. From the larger-than-life scoreboard that features our famous tiger to a booming sound system, Anthony James Partners delivered in every way.”

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Clemson Tigers are ready to take the field and fans look on at a massive LED display in bright orange.

(Image credit: AJP)

“We’ve been a proud member the Clemson family for many years and have enjoyed being a part of so many great projects together. We've devoted a tremendous amount of time and attention to ensure that Clemson fans will get to experience next-generation technology for Memorial Stadium without losing the history or tradition associated with the facility and the University itself,” said Michael Rowe, CEO and one of the founding principals of Anthony James Partners. "The detail that went into every new element of scoreboard was exceptional and, like all projects in the post-COVID world, there were many challenges along the way. We were grateful to meet each challenge alongside great partners like LS3P and Brasfield & Gorrie."

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.