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Students expect their data to be put to good use (eCampus News)

"Data use and personalized communications are a deal maker (or breaker) in campus recruitment and future giving."—Source: eCampus News

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WHY THIS MATTERS:

When we think about student expectations, we often look through the lens of technologies, customer service, or campus amenities. But they also have ideas about how their data is used. Read how personalization via data has become an expectation.