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Personalized messaging is key to scaling nudges, report finds (Education Dive)

"Nudges, or digital alerts designed to guide students through some element of the college experience, are effective when used with groups of hundreds or thousands of students, but scaling beyond that has been a challenge."—Source: Education Dive

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WHY THIS MATTERS:

Digital nudges can make an impact with students. But for nudging to work at a massive scale, personalization is key to foster the right connections.