GRAMMY Museum At L.A. LIVE Selects Toshiba for Digital Signage - AvNetwork.com

GRAMMY Museum At L.A. LIVE Selects Toshiba for Digital Signage

Author:
Publish date:

Toshiba America Business Solutions announced the implementation of digital signage for the GRAMMY Museum at L.A. LIVE, an AEG owned venue in Los Angeles.

Image placeholder title


The addition of Toshiba's digital technology in the GRAMMY Museum strengthens the companies' alliance, which extends across many high-profile AEG assets and venues throughout North America and Europe.

Toshiba's digital signage highlights the exterior of the GRAMMY Museum while promoting the venue's upcoming performances, exhibits and education initiatives. The recently installed Toshiba LED signage was designed to enhance the exterior of the GRAMMY Museum and increase Museum attendance, especially foot traffic from L.A. LIVE.

"We have already seen a positive impact from Toshiba's digital signage," said Scott Goldman, GRAMMY Museum Executive Director. "Our staff has reported a steady increase in attendance for all events."

"Our team is excited to partner with the GRAMMY Museum," said Bill Melo, Toshiba America Business Solutions chief marketing executive. "This was a great opportunity to expand our long-standing relationship with AEG and integrate innovative products into an iconic property."

Related

Image placeholder title

Toshiba Ramps Up Digital Signage Offerings

Toshiba is taking a different tack with their latest efforts– steering away from just selling AV/digital signage hardware to end users or AV dealers/integrators and instead focusing on offering turnkey digital signage solutions and digital signage managed services.

Toshiba Stevie Award for Digital Signage Site

Toshiba America Business Solutions, Inc. has won the Gold Stevie Award within the Best Overall Web Design category. The company also won a 2015 Gold Stevie for its LEAD 2014 event. More than 3,300 nominations were submitted this year for consideration. More than 200 executives worldwide participated in the judging process to select award winners.

Image placeholder title

Toshiba’s LA Interactive at STAPLES Center

Prior to Saturday night’s Los Angeles Kings and Vancouver Canucks face-off, AEG, the Kings, STAPLES Center, and Toshiba held a ribbon-cutting event to commemorate the opening of the venue’s new fan destination, LA Interactive powered by Toshiba.