Professional loudspeaker manufacturer Genelec has established the first branch of its new G Innovation Lab in Kuopio, Finland, with the goal of nurturing creativity and entrepreneurship in the Savilahti region of the country, and attracting imaginative professionals to the area.
The company has launched the Discovery Event Pitch Challenge, an initiative Genelec expects will help it recruit a team of “startup-minded” individuals that will help it further develop the “innovative thinking that has helped inspire the company’s developments over the last four decades.”
Located in Kuopio’s KPY Novapolis Microkatu office park, the G Innovation Lab will welcome talented individuals with varying skill sets but with a strong interest in the audio industry starting this fall. The lab’s location was selected in hopes that it would facilitate even closer cooperation with regional universities and educational institutions, a goal Genelec has long valued.
Kickstarting the recruitment process for the G Innovation Lab is the Discovery Event Pitch Challenge on Aug. 23 and 24. In this hybrid live/online event organized in conjunction with Finnish “talent pond” experts Pondi, career seekers and entrepreneurs will be given a chance to present their ideas to a panel of senior figures at Genelec. The interaction gives candidates the opportunity to learn more about Genelec while the show the panel how their ideas and talents can enrich Genelec and the pro audio industry in general.
“The ongoing transformation in our society, technology, industries and audio community is profound and extremely exciting,” said Siamäk Naghian, managing director, Genelec. “Our own success as a company has always been fueled by individuals determined to push the boundaries of their imagination, and we see the G Innovation Lab as an essential vehicle for unleashing the hidden creative potential existing in our local community and attracting new talent to the region.”
Entries for the Discovery Event Pitch Challenge opened on July 5. To find out more about the event, click here.