A Whole New Pitch for LED Displays

Frog on an LED Display
(Image credit: Optoma Corporation)

This year Optoma announced its FHDQ130 QUAD LED All-In-One, 130-inch diagonal (114" x 65.3"), 1080p, 1.5mm pixel pitch display that builds off its successful projector business. The QUAD LED has already garnered awards for its preassembled and pre-calibrated design which significantly reduces installation time—while offering flexibility in an optional mobile, motorized stand. 

Not a “Me Too” LED Tile Display

At first glance integrators might look at the all-in-one, easy to install QUAD LED as taking money out of their pockets by reducing installation time from three days to three hours. 

End users will see an opportunity to save thousands of dollars on installation time, reducing the barrier to entry for a 130-inch, 1.5mm pixel pitch display that can be used in any lighting environment and suitable for nearly every application from viewing spreadsheets in a boardroom to high-end fashion in a retail store.

Additionally, the Optoma QUAD LED All-In-One can be used as a fix installation or mounted onto a motorized stand, making it even more attractive because it can be moved around a building to where it is needed and maximize usage, bringing down the total cost of ownership. 

How Everyone Wins

“What we're seeing is that there are a number of barriers to entry with LED tile solutions, and overall cost is absolutely one of them, said Jon Grodem, senior director strategy and planning at Optoma Technology. Not every integration firm has the experienced engineering staff to dedicate two or three days to an LED tile installation. “We want to make the installation easier for integrators so they can go find more opportunities and not spend all the time developing or doing the installs,” said Grodem. “We view our total solution here as a way to expand the market by simplifying what happens on the back end during the install.”

By reducing the overall cost with the QUAD LED, integrators will be able to provide their clients with solutions they want at prices they can justify. “This means that they'll be able to captivate more clients and cover a wider range of installations,” said Brian Soto, head of product management at Optoma Technology. 

Listening to Its Customers

During discovery meetings with Optoma’s key partners, integrators and end users have been requesting more turnkey solutions. “That's a whole reduction of the complexity message,” said Grodem. “Right now, LED walls are just too complex and put many people off. Today everything else has been that piece and part.”

Optoma continues to innovate and drive installation and display costs down while providing the whole solution. “We're trying to reduce the complexity by removing those hidden cost structures,” said Grodem. The ease-of-installation, ease-of-use and the mobility of the FHDQ130 QUAD LED All-In-One will open up more vertical opportunities for integrators while addressing the needs of the end users.

Commitment 

With this new product category and innovative design, Grodem said, “we want to be involved to make sure that everything goes smoothly from the spec-ing of the product all the way through to the install.” Someone from Optoma will be on site to help supervise the installation, work with installers and provide any support needed.

“We believe in using integrators, dealers and installers— that's just our general philosophy for all our products,” concluded Grodem.

For more information on this subject, read the previous entries in this blog series: 

LED Display Setup in 3 Easy Steps—in Under 3 Hours

Innovative LED Display Takes Flight

Optoma is holding a Tech Tour event in Anaheim. Click to RSVP here (opens in new tab) 

This blog was sponsored by the Optoma Corporation

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.