Road to ISE: Atlona

In our series of #RoadtoISE blogs, we're talking with exhibitors about the hottest technologies and trends they're looking to see at ISE 2019.

Garth Lobban, Atlona

Garth Lobban (Image credit:

Q&A with Garth Lobban, Director of Marketing, Atlona.

Q: Why ISE?

GARTH LOBBAN: ISE has proven—especially the past few years—to be a premier show not only for the region, but the world. It is a place companies are comfortable introducing new products. I like meeting people from all over the world and listening to a different perspective of how the products impact their country. In turn, we adapt to the needs.

Q: What is the most exciting trend you expect to see at the show?

GL: The continued acceptance of IP for audio-visual signal distribution is without question the most exciting trend. It’s no longer a question of “will we”?.  As an industry, we are clearly moving to the IP backbone. At ISE2019, the discussion will focus on how manufacturers can provide the most complete solution for our customers.

Q: How will your solutions inspire integrators?

GL: With our All-IP Meeting Space, Atlona has demonstrated that it is possible to send video, USB (for cameras, peripherals and more), and control signals over a common network. In addition, we integrate fully with audio DSP manufacturers to carry Dante and AES67 signals. We have quickly evolved our OmniStream and Velcoity solutions to inspire an Everything over IP strategy.

The Atlona OmniStream product line provides AVoIP with latency down to eight milliseconds and the ability to extend its footprint to interactive technologies.

Atlona OmniStream

Q: How will your solutions inspire tech managers?

GL: Tech managers will enjoy a native solution for their IP backbones. Atlona’s OmniStream and Velocity product lines work natively in this environment, and are easy for tech managers to operate and maintain within their businesses and organizations.

To learn more, visit Atlona at Stand 5-U120 at ISE 2019

Megan A. Dutta

Megan A. Dutta is a pro AV industry journalist, and the former content director for Systems Contractor News (SCN) and Digital Signage Magazine, both Future U.S. publications. Dutta previously served as the marketing communications manager at Peerless-AV, where she led the company’s marketing and communications department. Dutta is the recipient of AVIXA's 2017 Young AV Professional Award and Women in Consumer Technology's 2018 Woman to Watch Award. Dutta is co-founder of Women of Digital Signage, an organization designed to provide a pathway to promote networking, mentoring, and personal growth.