PxPixel
P.R.I.S.M. Panel at In-Store Marketing Expo - AvNetwork.com

P.R.I.S.M. Panel at In-Store Marketing Expo

Author:
Publish date:

The In-Store Marketing Institute, with the support of The Nielsen Company and the P.R.I.S.M. Consortium, announced the panelists and additional details about "Changing the Game: The Impact of P.R.I.S.M. on the Future of Retail" panel discussion scheduled for Thursday, September 27, at 2:45 pm during the In-Store Marketing Expo at McCormick Place's Lakeside Center in Chicago.

The P.R.I.S.M. Project: Pioneering Research for an In-Store Metric is the industry's most significant initiative toward reaching a standardized, syndicated measurement model to evaluate in-store consumer reach. The P.R.I.S.M. Project is a collaboration of Nielsen In-Store, the In-Store Marketing Institute and the P.R.I.S.M. Consortium.

During the 75-minute panel presentation, The Nielsen Company will unveil the exclusive findings of the U.S. national phase of The P.R.I.S.M. Project. The national phase was initiated by Nielsen In-Store on April 29, 2007.

The guest panel will include the following Consortium members:
- Steve Bratspies, Senior Vice President of Marketing, Wal-Mart Stores Inc.
- David Calhoun, Chairman and Chief Executive Officer, The Nielsen Company
- Sandy Douglas, President and Chief Operating Officer, The Coca-Cola Company NA
- Renetta McCann, Chief Executive Officer, Starcom MediaVest Group
- Bob McDonald, Chief Operating Officer, The Procter & Gamble Co.

"The P.R.I.S.M. findings will change the way manufacturers, retailers and agencies view the in-store environment. It confirms that in-store consumer reach can be measured and predicted with great reliability, which will enable marketers to enhance the efficiency and quality of the shopper's experience," states Peter Hoyt, Executive Director of the In-Store Marketing Institute, who will introduce the panelists and moderate the discussion.

Attendance at the panel discussion is free and open to all registered Expo attendees and press. To register to attend the Expo in advance online at www.instorexpo.com. On-site registration for the panel discussion is $35.

Related

Retail Commission at In-Store Marketing Expo

The In-Store Marketing Expo (Sept. 6-8 at the Navy Pier, Chicago) will feature as its keynote,  “Blueprint for a New Era: The Retail Commission on Shopper Marketing”, Wednesday, October 7, 2009, 9:30 – 10:30 AM. Registration for the In-Store Marketing Expo : http://www.instorexpo.com The keynote breaks from a tradi

In-Store Marketing Expo Moves to Vegas

The In-Store Marketing Expo, the educational conference and exposition for the in-store marketing industry, will take place Nov. 13-14, 2008, at the Las Vegas Convention Center. This year's Expo will feature an enhanced conference program led by the industry's sharpest minds, an expansive exhibit hall packed with hundreds of top in-store suppliers, and excellent networking events. Thousands of professionals responsible for building brands, driving sales and increasing traffic at retail attend the Expo to learn about the latest insights, trends and technologies affecting in-store marketers today. The 15th Annual Design of the Times Awards Competition and the Women in P-O-P Benefit to Fight Breast

Reality Check For In-Store Marketing

  By Laura Davis-Taylor   We're at a critical place in the industry, as the excitement of marketing at-retail and in-store technology continues to ramp up. As rosy as it looks, we still have some serious work to do. For this month's column

Logging In-Store Media

A new Digital Signage Playlog Standard will enable software vendors to deliver a consistent, accurate record of play to marketers.

Lev-Glick Joins LG&P In-store Agency

LG&P In-store Agency has announced the addition of Lily Lev-Glick as vice president of research services. Lily joins LG&P after seven years heading up the shopper insights division at Perception Research Services (PRS). Prior to PRS, Lily held senior research positions at Meyers Research Center and POPAI, the Global Association for Marketing at Retail. The addition of Lily to LG&P reflects changes in the marketplace as both retailers and brand marketers demand actionable in-store solutions rooted in shopper marketing research. LG&P has provided qualitative research services since the company was established in 2001, and the addition of Lily to the staff adds a ne