The In-Store Marketing Institute, with the support of The Nielsen Company and the P.R.I.S.M. Consortium, announced the panelists and additional details about "Changing the Game: The Impact of P.R.I.S.M. on the Future of Retail" panel discussion scheduled for Thursday, September 27, at 2:45 pm during the In-Store Marketing Expo at McCormick Place's Lakeside Center in Chicago.
The P.R.I.S.M. Project: Pioneering Research for an In-Store Metric is the industry's most significant initiative toward reaching a standardized, syndicated measurement model to evaluate in-store consumer reach. The P.R.I.S.M. Project is a collaboration of Nielsen In-Store, the In-Store Marketing Institute and the P.R.I.S.M. Consortium.
During the 75-minute panel presentation, The Nielsen Company will unveil the exclusive findings of the U.S. national phase of The P.R.I.S.M. Project. The national phase was initiated by Nielsen In-Store on April 29, 2007.
The guest panel will include the following Consortium members:
- Steve Bratspies, Senior Vice President of Marketing, Wal-Mart Stores Inc.
- David Calhoun, Chairman and Chief Executive Officer, The Nielsen Company
- Sandy Douglas, President and Chief Operating Officer, The Coca-Cola Company NA
- Renetta McCann, Chief Executive Officer, Starcom MediaVest Group
- Bob McDonald, Chief Operating Officer, The Procter & Gamble Co.
"The P.R.I.S.M. findings will change the way manufacturers, retailers and agencies view the in-store environment. It confirms that in-store consumer reach can be measured and predicted with great reliability, which will enable marketers to enhance the efficiency and quality of the shopper's experience," states Peter Hoyt, Executive Director of the In-Store Marketing Institute, who will introduce the panelists and moderate the discussion.
Attendance at the panel discussion is free and open to all registered Expo attendees and press. To register to attend the Expo in advance online at www.instorexpo.com. On-site registration for the panel discussion is $35.