TruMedia Selected as a Cool Vendor in Retail by Gartner

  • TAMPA, FL--TruMedia Technologies has been included in the list of "Cool Vendors" in the "Cool Vendors in Retail, 2009" report1 by Gartner, Inc.

"Every company wants to be considered a 'cool vendor,' so it’s nice to be recognized by Gartner," said Moti Gura, CEO & Chairman, TruMedia. "In the current harsh economic climate, our goal is to help retailers improve their advertising effectiveness through fast and actionable insights into their customers' behavior."

TruMedia’s solutions make it possible for retail marketers and advertisers to get a true measure of the effectiveness of store media/displays, and provide insights on consumer in store responses and behaviors.

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