Magenta Research to Host Digital Signage Connection Tour -

Magenta Research to Host Digital Signage Connection Tour

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Magenta Research announced they are hosting The Digital Signage Connections Tour at The Digital Signage Show, from November 10–11, 2009 at the Jacob K. Javits Convention Center in New York City.

The Digital Signage Connections Tour is an all-inclusive, hands-on educational tour that provides attendees with a private, detailed analysis and understanding of what components are necessary to complete a successful digital signage / digital out-of-home deployment. This free tour will provide an overview of the digital signage supply chain path from start to finish; outlining how each element factors into the process and integrates into the successful deployment of digital signage / digital out-of-home media.

“Magenta Research is thrilled to deliver this type of program to attendees at The Digital Signage Show,” said Bob Michaels, President of Magenta Research. “What better way to illustrate all the important elements involved when planning a deployment than by bringing venues and brands to the major players, who are all a short walk away on the floor? This method allows us to utilize our experiences to ensure that others succeed right out of the gate.”

“Understanding the nuances between these components and effectively piecing them together to create successful digital signage or digital out-of-home deployments can be a daunting task,” explains Lawrence Dvorchik, General Manager of The Digital Signage Show. “We are firm believers in sharing as much of the expertise gained by leading deployers as possible so our attendees can make informed decisions. These tours are another way we can provide this education and help our attendees gain a much stronger understanding of the complexities involved than they might on their own.”

The Digital Signage Connections Tour is a complimentary feature offered to all interested attendees during both days of The Digital Signage Show’s New York conference. Registration and additional details are available online at:

For more information about The Digital Signage Show or to see if you qualify for a complimentary pass, please visit:


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