POPAI University: Shopper Marketing

POPAI University On The Road, presents “Shopper Marketing: When consumers become shoppers”

Thursday, February 7, 2008, Toronto, Ontario
8:30 am - 11:00 am

Have you ever thought that consumer and buyers are two completely different people, even when it's the same person? With the numerous lapses of the commercial offer and the increasing trend of channel-blurring, this affects all sectors of the retail business and can have a tremendous impact on marketing strategies.

Stephane Drouin, SVM partner, will expose attendees to the principles of Shopper Marketing and present key learnings to help score wins in the retail business. Here are a few of the learnings that he be covered throughout the session:
- Differences between a consumer and buyer;
- Intention parameters and factors that influence purchase and final purchase;
- Best ideas and tactics in order to maximize the transactional value of your high potential shoppers.

The session offers1 MaRC Credit in Category I

Stephane Drouin, is Partner, SVM. For more than 15 years, Stephane Drouin has notably been building a strong reputation as a retail marketing specialist as founding partner of SVM, a national and unique agency that specializes in integrated retail marketing, along with other notable titles such as Sales and Marketing Director at Favorite Products Ltd., Brand Manager at Multi-Marques, and Product Manager at Procycle Inc.

With offices in Laval and Toronto, SVM contributes to the success of prestigious manufacturers and retailers like Weston, Proctor & Gamble, Kraft, Couche-Tard, RONA, Reno-Depot, Molson, and Maison Maison des Futailles.