New Best Buy in Denver Designed from Customer Insight - AvNetwork.com

New Best Buy in Denver Designed from Customer Insight

Author:
Publish date:

Best Buy has opened a new store in Denver built in partnership with the local community it will serve on a daily basis. The Arapahoe/Parker store, located at 15800 East Briarwood Circle in Aurora, officially opened to the public on Saturday, October 4, 2008.

From the store environment to its employees, Best Buy tailored its newest location to meet the unique needs of the Denver market by gathering insight from local consumers. The design of the store reflects the Colorado lifestyle and sentiment of the people. Local residents assisted Best Buy in choosing the store furnishings so that the room displays would exemplify elements of a traditional Colorado home. These features include softer lighting, lifestyle imagery and more neutral-tone colors in display areas. Best Buy will also offer educational classes pertaining to the specific interests of the Denver community.

While designing the store, Best Buy paid close attention to key insights from women and consulted with its Women’s Leadership Forum, or WoLF pack. The WoLF pack is a group of employees who promote women’s interests in Best Buy stores. From their recommendations, Best Buy designed the Arapahoe/Parker store to ensure both men and women find the products tailored to fit their way of life. The store will offer specialty services, such as gift wrapping during the holidays, and will also provide assistance in opening packages and in-store recycling services. The store’s restrooms will include toddler sinks to better accommodate families with small children.

“We have designed this Denver store based on unique local market needs, specially the needs of our female customers,” said Rhonda P. Stewart-Cagnolatti, general manager Best Buy Arapahoe & Parker. “We are personally invested in making your Best Buy experiences positive, and believe these changes will help us further cater to all our customers.”

The Arapahoe/Parker store adds the finishing touches to the concept of customization through its new sleek blue look, consumer-friendly signs and ready-to-help BlueShirts. A video message from a BlueShirt will further add to the store’s inviting ambiance. The store displays and signs are also more engaging and allow consumers to see, touch and feel the products before they buy them. BlueShirts will be on hand to help shoppers personalize their Best Buy tech products to suit their lifestyles.

For more information on Best Buy products/services, visit www.bestbuy.com.

Related

Best Buy To Expand North American Reach

The Board of Directors of Best Buy Co., Inc. (NYSE:BBY) has approved several shareholder value initiatives, including raising its new store potential in the United States for Best Buy superstores by 40 percent. “We have a tremendous amount of optimism in our long-term growth prospects and the capabilities of our employees,” said Brad Anderson, vice chairman and CEO of Best Buy. “Our 41 years of proven success, our strong balance sheet and our belief in our employees afford us the opportunity to fund multiple avenues of value creation at once. We are confident in our business strategy, based on our expanding market share and rising customer satisfaction levels. It is very rewarding to see so much opportunity for customer growth in front of us, particularly in our core U.S. market.”...

Two New Videos from Insight Media

Insight Media University will present a workshop titled “Glasses-free 3D Digital Signage – The Complete Guide to a Successful Experience” at the Digital Signage Expo on March 6 from 9:00 a.m. until 5:00 p.m. Chris Chinnock, Founder of IMU and President of Insight Media, will lead the workshop, which is organized into f

LG Optimus 3D Launches at Carphone Warehouse and Best Buy

Launching online at carphonewarehouse.com and in 20 Carphone Warehouse stores  — as well as four Best Buy stores — across the country from 1st July and nationwide from 6th July, the new LG Optimus 3D has a unique glasses-free 3D screen. The smartphone will be available from free on a £35/month contract and fr

Image placeholder title

LifeProof Chooses BrightSign for POP Displays in Best Buy

LifeProof has deployed BrightSign's players in point-of-purchase (POP) displays in Best Buy retail stores. LifeProof, a manufacturer of rugged cases for iPhone and iPad, is using 1,600 inline displays in Best Buy’s 800 U.S.-based stores to engage customers and generate sales in the competitive iOS accessories market.

Projection Report from Insight Media

Insight Media is offering a new special 120-page report on projection technology and markets. The Special Projection Report at SID, Projection Summit & InfoComm 2010 summarizes key advancements from SID, Projection Summit and InfoComm, plus other relevant industry news over the last six weeks.  This is a particula