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Integrating All Consumer Touchpoints

By David Polinchock, Brand Experience Lab What we see much too often is that in the rush to use the newest tactics and technologies out there, brands frequently lose their own message (and sometime their identity too) in the process.And the proliferation of new technologies haven't helped, with so many cool ways to engage an audience, well why not use them all? But, the consumer is also being bombarded by messages in every aspect of their lifes (we've even written talking urinals on our blog!) and we're training them to tune out to this clutter.   TV clutter is up; some magazines seem to have more ad pages