Jonathan Brawn to Present “Understanding the Parts of a Digital Signage Network” At Digital Signage Expo 2017 -

Jonathan Brawn to Present “Understanding the Parts of a Digital Signage Network” At Digital Signage Expo 2017

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Digital Signage Expo(DSE),the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Jonathan Brawn, Principal and Co-owner of Brawn Consulting will present a session at DSE 2017 entitled,Understanding the Parts of a Digital Signage Network.”

This general conference session is part theDigital Signage Fundamentals Seminar ProgramatDSE 2017designed specifically for End Users, AV Professionals, Systems Integratorsor anyone considering creating a digital communications network.

To be presented Wednesday, March 29 at 9 a.m., this session is designed to help attendees understand the basics of digital signage system design, all of the components that go into a system, and how each element operates and interacts, as well as the vocabulary commonly used to describe each component.

DSE Advisory Board members considered the option of outsourcing versus operating and managing a digital network in-house and suggested:

“As with most business decisions, the decision fundamentally comes down to money. Identifying and understanding all of the moving parts and complexities of operating and maintaining a viable digital media network is imperative.”

Adrian Weidmann, Founder & Principal, StoreStream Metrics

“Culture and staff governance drive the operations sourcing decision. Organizations that prefer to operate core operational systems in-house and want to contain operations within their own walls as much as possible will be comfortable with internal operations.”

Lyle Bunn, Advisory, Analyst & Educator, The BUNN Company

To read more about why other DSE Advisory Board members feel this to be an important topic, see

Registration for DSE’s Wednesday Fundamentals session “Understanding the Parts of a Digital Signage Network,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online

Mark your calendar now: DSE® 2017 is scheduled forMarch 28-31, 2017, withaccess to the Exhibit Hall March 29-30 at the Las Vegas Convention Centerin Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information,

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal


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