Executive Q&A: A 'New Phase' for Pro AV
From analytics to AI, Utelogy's chief revenue officer, Mike Gleason, is helping to automate today's UC environments.
SCN: How long have you been with this company, and what are your responsibilities?
Mike Gleason: I have been with Utelogy for over a year. As a growing company, we are lean by design, which means I wear many hats. In my role as chief revenue officer, my core responsibilities include developing and executing revenue strategies, leading sales teams and initiatives, and aligning our growth with strategic partnerships.
SCN: Utelogy is all about remote monitoring, but how much can that really save in labor costs and truck rolls?
MG: In the AV world, the vast majority of support processes remain manual and reactive. Utelogy is changing that through automation and intelligent service management workflows. We differentiate ourselves by enabling end users and MSP partners to manage their AV/UC environments in a proactive, rather than reactive, way.
Our platform can perform automated, self-testing room sweeps, eliminating the need for IT staff to manually test every conference room each morning. We also enable self-healing capabilities, allowing the system to automatically detect when a room’s baseline configuration has been altered and restore it to its original, validated state without manual intervention. Our cloud first platform allows admins to monitor their environment from anywhere in the world and react to issues in seconds without on-site intervention.
SCN: Utelogy likes to use the term “360-degree view,” but what does that mean for your customers?
MG: This means you can manage your environment without jumping between multiple manufacturer-specific portals, which often leads to portal fatigue and longer mean time to resolution. As a vendor-agnostic platform, Utelogy provides a true single pane of glass to monitor and manage your entire environment from one portal, regardless of manufacturer.
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When a meeting space goes down, IT support teams put both their reputation and internal operating costs on the line. With Utelogy in place, they can be confident that issues are detected quickly, root causes are identified, and a single source of truth is provided to accelerate resolution.
SCN: What sort of analytics can Utelogy’s platform generate, and how are they helping organizations?
MG: Our analytics focus on giving organizations meaningful, actionable visibility, not just status charts. The platform generates insights into device health, room usage and utilization, and alert metrics made available through customizable dashboards, reports, and on-demand data exploration. Just as importantly, customers can access this data however they need to: through APIs, webhooks, or native integrations with ITSM platforms like ServiceNow.
This flexibility is critical. By making data accessible in multiple formats and pipelines, organizations can feed it into their existing ITSM and AIOps tools to processes and correlate it with broader IT data, and build more proactive, efficient operations.
SCN: How is AI impacting Utelogy’s effectiveness?
MG: AI is becoming a much larger part of how we deliver value and how we run our own business. Recently, we announced Utelogy Predict, actively in development in collaboration with Intel. This new feature will bring advanced predictive maintenance, anomaly detection, and deeper insights to the platform. This allows organizations to identify issues earlier, understand long-term trends, and operate their estates far more proactively.
Our analytics focus on giving organizations meaningful, actionable visibility, not just status charts.
We’re also investing heavily in agentic AI that will run on Utelogy’s MCP servers. With natural-language interaction, users can run diagnostics, retrieve status updates, analyze trends, and gain actionable insights that enable AI-driven control across their operational environment offering a secure enterprise-ready solution. This empowers teams to preempt issues earlier and make more informed decisions at scale.
And importantly, AI isn’t something we only build for customers. We leverage it internally across our own teams for data analysis, support workflows, product planning, and operational decision-making. It helps us move faster, understand our users better, and focus our engineering efforts on the highest-impact areas. In short, AI is shaping both our platform and the way we work.
SCN: Why is the Utelligent Partner Alliance so important?
MG: Our manufacturing partners are a critical part of Utelogy’s success. We invest in them, and they invest in us. We partner closely with their teams to ensure visibility into their APIs, enabling us to build the integrations that provide our clients with the data they need to make informed decisions. We work with over 200 manufacturers and support over 3,500 unique models, an achievement that would not have been possible over the past 16 years without their strong alignment and partnership.
SCN: What’s next for the Pro AV industry?
MG: The AV industry is entering a new phase where software, data, and automation are no longer optional, they’re becoming the foundation of how modern environments are operated. For years we’ve talked about AV/IT convergence; now, we’re finally seeing it materialize through networked devices, cloud-connected systems, and tighter alignment with IT workflows and security practices.
What’s next is a shift toward ecosystems that are measurable, manageable, and integrated. Organizations want and need AV to behave like the rest of their technology stack: centrally monitored, data-driven, automated, and connected to ITSM and AIOps tools. This doesn’t diminish the importance of AV, it elevates it. When AV data can flow into the same platforms that track service health, security posture, and user experience, it becomes far more strategic to the business.
This evolution will challenge teams who rely solely on manual checks or isolated, hardware-centric approaches and those who have been unwilling to change, but it opens meaningful opportunity for those who embrace vendor-agnostic platforms, open standards, and automation. The move away from reactive support toward proactive, analytics-led operations positions AV professionals as true partners in workplace experience, not just responders when something breaks. The organizations and integrators who adapt to this model by combining AV expertise with data literacy, IT alignment, and software fluency will define the next decade of the industry.

Mark J. Pescatore, Ph.D., has been the content director of Systems Contractor News since 2021. During his career, he's hosted and programmed two ongoing regional industry trade shows (including Future B2B's AV/IT Summit), produced and hosted podcasts and webinars focused on the professional video marketplace, taught more than a dozen college communication courses, co-authored the book Working with HDV, and co-edited two editions of The Guide to Digital Television.
