Roadmap 2024: Roland

Kohei Hattori, General Manager, Live Production Business Department at Roland
(Image credit: Future)

AVT Question: Please share insight into your company's roadmap for 2024.

Thought Leader: Kohei Hattori, General Manager, Live Production Business Department at Roland

Demand for high-quality audio and visual production for online and in-person events has been increasing. Roland is firmly committed to meeting the expectations of mobile and installation-based customers with new product releases, timely updates for our current lineup, and adding more value to the investments our customers make with confidence.

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Roland video products continue incorporating advanced audio functions made possible by more than 50 years of Roland’s electronic musical instrument expertise." —Kohei Hattori, General Manager, Live Production Business Department at Roland

As we begin the new year, we are introducing several unique functions for our flagship Roland switchers, the V-160HD and V-600UHD. These updates are in response to direct feedback from our customers and the market worldwide. 

It is also worth highlighting that our Roland video products continue incorporating advanced audio functions made possible by more than 50 years of Roland’s electronic musical instrument expertise. Professional quality audio functions like ours are highly appreciated in the streaming market as it continues to expand and evolve. 

Our products also allow system integrators to offer affordable solutions with unique technological integrations and intuitive user interfaces. 

The teams at Roland look forward to listening to and acting on customer feedback. It allows Roland to make businesses successful, and we become loyal business partners in the process.

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A storyteller at heart, Davis enjoys facilitating and engaging in deeper conversations about the complex topics shaping the evolving AV/IT industry. She develops and moderates AV/IT roundtables and co-hosts the AV/IT Summit. Davis explores the experiential ethos of the modern workplace and higher ed campus to provide insight into the drivers that will impact decisions. For more than 25 years, she has developed and delivered multiplatform content for AV/IT B2B and consumer B2C publications, associations, and companies. Recently, she has become obsessed with the role of AI in the workplace.