On Displays: Sharp/NEC

Ben Hardy, Senior Product Manager, Large Format Displays at Sharp/NEC
(Image credit: Future)

AVT Question: Please share your insights on display trends and best practices that can help deliver the best high-impact experience. 

Thought Leader: Ben Hardy, Senior Product Manager, Large Format Displays at Sharp/NEC

The focus for decision-makers here should be to hone in on the customer’s unique needs before choosing the right digital signage display—whether projection, LCD, or dvLED technologies. Choosing the correct display system is going to be dependent on the needs and goals of the customer and the environment that the product is going to be functioning in. 

Choosing the correct display system is going to be dependent on the needs and goals of the customer and the environment that the product is going to be functioning in." — Ben Hardy, Senior Product Manager, Large Format Displays at Sharp/NEC

Here are some key questions to ask beforehand—all of which will help identify what type of display technology will suffice: Does the environment require 24/7 run times? Will the display be placed in a high-ambient-light environment? Are there plans to control the displays via some type of third-party control system? What will be the viewing distance? What is the budget? Are there any other installation conditions that come into play when choosing the correct display for a digital signage project? (Keep in mind that this is not necessarily restricted to just LCD panels). 

Once you have established the unique needs of the customer, we can then use this information to offer the correct display for the application in order to ensure that all needs are being met. 

AV Technology's Thought Leader Series: On Displays

Check out what other industry thought leaders have to say about trends and best practices to help deliver the best high-impact experience.

A full list with links can be found at the bottom of the On Displays intro article

Contributing Writer

Macy O'Hearn has been a contributing writer to AV Technology since 2019 where her focus is working on the Technology Manager's Guides. In addition, O'Hearn has contributed articles to SCN, and the editor for the 2022 Digital Signage magazine.