The newly opened Hyundai Motorstudio Goyang near Seoul utilizes arco’s IOSONO immersive sound to create a multisensory experience in its new flagship showrooms.
Hyundai chose Barco’s IOSONO for immersive sound
The main exhibition of Hyundai Motorstudio Goyang lets visitors explore different development steps of a car. Telling the stories behind the car, the interactive exhibits range from design to assembly and even include a 4D car race.
The exhibition’s sound chamber features a Barco IOSONO system, allowing visitors to explore the development and importance of car sound design. Car sounds and music compositions play back from the 3D sound system, synched with a colorful light animation.
The sound system includes Barco’s IOSONO CORE audio processor and 60 JBL AC15 speakers that were integrated into the wall structure to be nearly invisible. To envelop visitors in the sounds, the speakers are placed in three layers from floor to ceiling.
“Hyundai Motorstudio embodies Hyundai Motor’s long-term vision to become a lifetime partner in enriching our customers’ lives," said Hyundai Motor Vice Chairman Eui-sun Chung. "We will communicate with even more customers through Hyundai Motorstudio Goyang and provide unique experiences that go beyond automobiles.”
Hyundai Motorstudio Goyang expects up to 2,000 daily visitors.
The creation of the new brand experience center involved experts from around the world. While architecture design has been done by Delugan Meissl Associated Architects from Austria, German agency Atelier Brückner provided the exhibition design and scenography. The sound chamber’s acoustic concept was realized by Tech Data, while commissioning and on-site support were carried out by Barco’s Korean integration partner Sonospace. Klangerfinder and idee und klang from Germany worked together on the sound design for Hyundai Motorstudio Goyang.