Global Advertising Exchange Rubicon Project Joins DPAA

Global Advertising Exchange Rubicon Project Joins DPAA
  • DPAA announced that Rubicon Project, the global exchange for advertising, has joined the organization.


"Rubicon Project’s global exchange makes it easy for buyers and sellers to transact in open, private and direct marketplaces worldwide," said Barry Frey, President & CEO of DPAA. "We welcome the opportunity to share learnings and best practices with them for the benefit of digital out-of-home networks and advertisers."

“As a data-driven mass medium, out-of-home is critical to the progression of digital advertising,” said Joe Prusz, Global Head of Revenue, Rubicon Project. “Rubicon Project has been offering private marketplaces for display since 2012, followed quickly by mobile app, video and audio. We regard digital-out-of-home as a logical extension of that technology. We couldn’t be more excited to join DPAA to underscore that commitment.”

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.

Latest in
The Atlona USB 3.2 Gen 1 Data Extender Kit.
Atlona Releases USB 3.2 Gen 1 Data Extender Kit
Visionary AV-over-IP solutions transform Portsmouth Football Club.
Portsmouth Football Club Goes AV over IP
The Viz One 8 logo from Vizrt with a pyramid and bright, aglow 8.
Everything to Know about Vizrt's New Viz One 8
A virtual production studio with multiple cameras on a massive LED displaying outdoor imagery.
Take a Virtual Tour of TRG Multimedia's Virtual Production Studio
The Urban Dog Bar in Nashville and the LEA Professional amplifiers that power it.
A Dog Walks Into a Bar... And Enjoys Enhanced Audio from LEA Professional
Videlio implements three standalone flyaway video control rooms built around Riedel's MediorNet HorizoN alongside the company’s MicroN UHD for routing and multiviewing.
Riedel Empowers Hybrid SDI/IP Production in Video Control Rooms
Latest in News
The Atlona USB 3.2 Gen 1 Data Extender Kit.
Atlona Releases USB 3.2 Gen 1 Data Extender Kit
Visionary AV-over-IP solutions transform Portsmouth Football Club.
Portsmouth Football Club Goes AV over IP
The Viz One 8 logo from Vizrt with a pyramid and bright, aglow 8.
Everything to Know about Vizrt's New Viz One 8
A virtual production studio with multiple cameras on a massive LED displaying outdoor imagery.
Take a Virtual Tour of TRG Multimedia's Virtual Production Studio
The Urban Dog Bar in Nashville and the LEA Professional amplifiers that power it.
A Dog Walks Into a Bar... And Enjoys Enhanced Audio from LEA Professional
Videlio implements three standalone flyaway video control rooms built around Riedel's MediorNet HorizoN alongside the company’s MicroN UHD for routing and multiviewing.
Riedel Empowers Hybrid SDI/IP Production in Video Control Rooms