Roadmap 2023: Sony

Rich Ventura, Vice President at Sony Professional Display Solutions
(Image credit: Future)

AVT Question: Please share insight into your company's roadmap for 2023.

Thought Leader: Rich Ventura, Vice President at Sony Professional Display Solutions

In 2023, Sony will focus on our core priorities: people, partnerships, products, and presentations— or as we call it, the Four Ps. People are the backbone of our organization and our public face to the community. They close deals, educate our community, support our customers, and ensure they remain loyal to Sony, while also helping create new relationships. Sony prioritizes employees’ health and well-being through flexible working arrangements, accommodating work/life balance initiatives and opportunities for career growth and development.

"We sought new avenues to communicate with our customers as ways of working shifted, and found panels and digital engagement to be an informative way to educate, motivate, and interact with users. —Rich Ventura, Vice President at Sony Professional Display Solutions

Partnerships are an integral part of our business. We recently designated ten charter members of our Professional AV Alliance Partner Network, which enables us not only to better serve our customers but to create more inclusive, user-friendly, and compatible solutions for Sony. We’ve been able to showcase these strategic hardware and software partners, and have their support during shows and events. We will do even more to highlight our collective strengths in 2023.

No business would be sustainable if it weren’t for its products and solutions. At Sony, we provide projectors, displays, cameras, microphones, and AI-enabled technologies to the pro AV market and pride ourselves on their purpose-built development, often sourced directly from customer input. But it’s not only the products and technology that have made Sony a market leader synonymous with excellence and innovation—it’s the support, partnership, and customer-centric focus that Sony offers its users.

Finally, presentations, thought leadership, and driving our voice within the industry through in-person, virtual, digital, and social platforms have seen a great response. We sought new avenues to communicate with our customers as ways of working shifted, and found panels and digital engagement to be an informative way to educate, motivate, and interact with users. It’s an area we’re passionate about and will continue to champion in 2023.

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.