On Conferencing Audio: AtlasIED

Gina Sansivero Vice President of Marketing and Corporate Communications AtlasIED
(Image credit: Future)

AVT Question: Please share insight into ensuring a successful and intelligible videoconference or hybrid learning experience. [July 2022]

Thought Leader: Gina Sansivero, Vice President, Marketing & Corporate Communications at AtlasIED

Audio intelligibility is vital to successful hybrid conference meetings and learning experiences. However, it is crucial for AV, IT, and facility managers to consider how their audio systems can reduce audio intelligibility for unwanted listeners while delivering pristine sound to intended listeners.

In an era where audio intelligibility reigns supreme, promoting a lack thereof can be counterintuitive. However, when managers factor in the need for speech privacy and conversation confidentiality, the fog of confusion evaporates to reveal a pressing demand. This growing demand is present in virtually every environment. 

Facility managers must ensure building infrastructure is equipped with the right technology, such as sound masking systems, to deliver the privacy employees, students, and patients deserve." —Gina Sansivero, Vice President, Marketing & Corporate Communications at AtlasIED

AV, IT, and facility managers can achieve sound privacy and confidentiality with the proper integration of sound masking technologies. Ideally, a sound masking system will emit low-level, non-distracting masking noise to surrounding spaces—thereby ensuring only permitted listeners are privy to information shared during the conversation, appointment, or meeting. 

In addition to offering sound privacy, sound masking is ideal for noise pollution reduction in environments with relatively low distracting noises, as speech privacy is the primary focus of most sound masking systems. 

As society familiarizes itself with a hybrid work and education approach, facility managers must ensure building infrastructure is equipped with the right technology, such as sound masking systems, to deliver the privacy employees, students, and patients deserve.


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Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn