AV Industry Veteran Introduces a Newcomer

Control Concepts, Inc.'s marketing specialist Emily Rocha, and account manager, Brittany DiCesare attend the AVIXA Women’s Council Breakfast during InfoComm 2022. (Image credit: johnstaleyphoto.com)

I caught up with Control Concepts, Inc.'s marketing specialist Emily Rocha, and account manager, Brittany DiCesare at the annual AVIXA Women’s Council Breakfast during InfoComm 2022. The following is an excerpt from The Official InfoComm Show Daily, Day Three Edition.

If you look at DiCesare’s LinkedIn account, it says, “relationship builder and solution finder.” Anyone who knows her would agree that description is accurate. After four years as manager of Professional Society Member Programs with AVIXA, six months ago she joined Control Concepts, Inc. as an account manager. This InfoComm was her first as an attendee.

“I've already been able to start some mentoring relationships within our company,” DiCesare said. “We're over 25 percent female, so it's been great to be able to help them along their careers.” Her mentorship doesn’t stop with Control Concepts. “I get to help others too. I brought someone here today who is trying to get into the industry. So, I was like, yeah, just come to the breakfast. Let's go. This is where you need to be.”

In her new role, DiCesare leverages relationships she built while at AVIXA. “We're all about building relationships. We want to help manufacturers with any problems that they're experiencing across the control platforms. We really get be a solution provider.”

DiCesare is mentoring a newcomer to the AV industry, her colleague, Emily Rocha joined Control Concepts seven months ago as a marketing specialist. While the AV industry was unfamiliar to Rocha, having worked at an IT company in Brazil, she is comfortable navigating technology. As for her expectation for attending her first InfoComm she said, “It's about the relationships that I have had in these past seven months and being able to meet them in person that is amazing."

In her first ten minutes into the breakfast gathering, Rocha said, “I’ve already met some amazing woman, and want to understand more about how I can be part of this, how I can be helpful, and how it could be helpful to me as well.”

Welcome to the AV industry and this great, supportive community, Emily Rocha!

[ Control Concepts Welcomes Brittany DiCesare ]

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn.