PxPixel
Creative Reference Guide for DOOH - AvNetwork.com

Creative Reference Guide for DOOH

Author:
Publish date:

Adcentricity has introduced an interesting first edition of a new “Digital OOH Advertising Creative Reference Guide”. The most interesting part of the program is video-based interviews and clips where some fifteen companies share ideas and knowledge in ‘what works’ when developing creative for the digital out-of-home medium. Some contributing agency experts include executives from Razorfish, Mindshare, and Saatchi X.

The objective of this Creative Reference Guide is to address basic elements of DOOH advertising considerations. This initiative has resulted in over ten hours of on-camera interviews, dozens of creative and multi-media samples, and the first edition Digital OOH Advertising Creative Reference Guide.

The guide was created to share with the advertising community in order to bring more attention to the unique aspects and power of the Digital OOH medium and more importantly, how to use it for your own ends. This basic guide provides insight and understanding for those working within Digital OOH to support the work flow, creative considerations and general landscape of creative requirements.

Adcentricity began this project starting in January 2010, to facilitate a collaborative effort between fourteen different media, creative and research companies across North America with deep roots and significant experience in the medium.

To access the Guide, log onto: http://adcentricity.com/RESOURCES/creative-reference-guide/

Adcentricity has introduced an interesting first edition of a new “Digital OOH Advertising Creative Reference Guide”. The most interesting part of the program is video-based interviews and clips where some fifteen companies share ideas and knowledge in ‘what works’ when developing creative for the digital out-of-home medium. Some contributing agency experts include executives from Razorfish, Mindshare, and Saatchi X. The objective of this Creative Reference Guide is to address basic elements of DOOH advertising considerations. This initiative has resulted in over ten hours of on-camera interviews, dozens of creative and multi-media samples, and the first edition Digital OOH Advertising Creative Reference Guide.

The guide was created to share with the advertising community in order to bring more attention to the unique aspects and power of the Digital OOH medium and more importantly, how to use it for your own ends. This basic guide provides insight and understanding for those working within Digital OOH to support the work flow, creative considerations and general landscape of creative requirements. Adcentricity began this project starting in January 2010, to facilitate a collaborative effort between fourteen different media, creative and research companies across North America with deep roots and significant experience in the medium. To access the Guide, log onto: http://adcentricity.com/RESOURCES/creative-reference-guide/

Related

Creative Reference Guide for DOOH

by David Keene Adcentricity has introduced an interesting first edition of a new “Digital OOH Advertising Creative Reference Guide”. The most interesting part of the program is video-based interviews and clips where some fifteen companies share ideas and knowledge in ‘what works’ when developing creative for the digi

NEC Fires Another Salvo

NEC announced Tuesday this week, that it was making its VUKUNET digital signage software management platform available, free of charge, to any network operator (including those not using NEC hardware). The move has set off discussion about SaaS software models and SaaS market share wars , but that issue is not

Almo and Brawn Consulting

Coming off a very successful Digital Signage Expo a couple months back, where Alan and Jonathan Brawn were highly instrumental in organizing a very interesting DSF (Digital Signage Federation) booth as well as doing extensive digital signage trainings sessions at the DSE, things have been heating up for Brawn Cons

ComQi Ramps up Sales Staff, and Offerings

Dovetailing with their presence at the CETW in New York, ComQi has added three key people to the U.S. sales team. They are Wendy Bosley, National Account Manager; Art Williams, Account Executive; and Todd Wulfert, Strategic Account Director. Wendy came most recently from Christie Digital, and will focus on the digital

NanoLumens Rolls Out Broad Line of LED Displays

LED walls have been around for years, so it can be hard to get excited about new product launches. Historically LED has been some combination of too expensive, physically heavy, and energy-sucking to make many inroads from its perch in the world of sports stadiums and a some rock concerts to the broader world of digit

Spinetix Moves Into Display Market

The Swiss company Spinetix, that made a lot of noise at InfoComm last month by winning a variety of product awards, is in the news again, this time with news of a furthering of their platform development with Texas Instruments. A move that will allow the technology to be incorporated into flat panel and/or

Saddle Ranch, Seatac, Merge and Expand

Saddle Ranch Productions, who have established their position in the industry over the last several years as a good boutique content creation company, briefed me yesterday at CETW in New York on their acquisition of Seatac Digital Resources. In a move designed to reposition the company from being a pure content provide