PumpTV is airing Tina Fey’s PSA for The Leukemia & Lymphoma Society’s “Light The Night” campaign at 650 gas stations nationwide.
Digital out-of-home network PumpTop TV is helping actress and writer Tina Fey and The Leukemia & Lymphoma Society (LLS) “Light The Night” with a special Public Service Announcement (PSA) campaign that airs August 24-30.
The Tina Fey PSA promotes the LLS’s “Light The Night” Walks in cities across America that raise hope and funds for those battling cancer. PumpTop TV will be airing the PSA nationwide on digital signage at 650 gas stations with almost 6,000 screens, reaching a projected 2.6 million people, the company said.
“We are honored to be able to use PumpTop TV’s considerable reach and technology to help Tina Fey and The Leukemia & Lymphoma Society in their ongoing efforts and we applaud the work they are doing,” said Douglas Woo, executive vice president of Irvine, Calif.-based AdtekMedia, which owns PumpTop TV.
“The PumpTop network’s ability to instantly target and tie campaign information to local and regional markets makes it an ideal venue for PSAs as much as for our advertisers such as Audi, Rolaids and Jack in the Box. We offer targeting capabilities and flexibility that traditional TV cannot match.”
The “Light The Night PSA will be integrated into PumpTop TV’s 4.5 minute video program loop of entertainment and information that plays continuously throughout the hours the stations are open (The average station is open 22 hours per day). On average, it will air almost 300 times per day, per screen, the company said. The videos, which play in :15 and :30 lengths, are accompanied by vertical and horizontal banner as well.
“Light The Night” is the latest PSA among many to air on the PumpTop TV network.