Digital Signage Expo (DSE), Interactive Technology Expo (ITE), and Out-of-Home Network Show (OOHNS), the conference and trade show where JVC LED at Times Square. INDUSTRY NEWS digital signage and interactive technologies are exclusively showcased all in one place, will present a brand new half-day seminar dedicated to Mobile, Interactive and Gestural signage.
These innovative technologies open a new avenue of interactivity between digital
signage and endusers that afford deeper and more intuitive user interaction with brands, raising brand awareness to new levels, offering more measurable forms of marketing in public places, allowing users greater opportunity to create their own content, and establishing strong links between the in-home and out-of-home interactive markets. Mobile signage also is bringing the power of social influence marketing to place-based media.
Entitled, “Generating Brand Power with Mobile and Gestural Digital Signage,” the seminar will be presented in two parts on Tuesday morning, February 24, beginning at 9:00 a.m. This seminar will help attendees best exploit marketing opportunities offered by mobile and gestural signage, and present case studies of major brands leveraging that signage to boost brand/product awareness and product sales, including Vodafone, Coca Cola, Adidas, Bank of America, and Subway.
Chris Gibbs, president and chief operating officer of ExpoNation, LLC, the producer of Digital Signage Expo said, “We have expanded DSE’s Pre-Conference Day because it has become very popular with attendees who want immediate benefit from an immersion learning experience that adds real value to the time they spend at the show. The things they learn here give them the opportunity to apply that knowledge as soon as they get back to the office, and they appreciate the fast return on that investment.”
Digital Signage Expo, Interactive Technology Expo, and Out-of-Home Network Show will be co-located at the Las Vegas Convention Center for an even bigger exposition to run February 24-26, 2009.
For more information or to register for the Digital Signage Expo, visit www.digitalsignageexpo.net.