by David Keene
Earlier this week, I reported that this year’s NAB show in Las Vegas is leading into The Digital Signage Show. NAB (April 10–15; Exhibits April 12–15; at the Las Vegas Convention Center), and The Digital Signage Show (April 14–15 at Mandalay Bay. I should have also pointed out that that week in Vegas will be a kind of digital signage “hat trick” (to borrow a term from world soccer: three goals in one game). The third goal: brands and creative leaders will gather at the 5th Annual Digital Signage Content Strategies Summit, to be held on April 13 and 14 at Mandalay Bay in Las Vegas.
Following the digital signage and digital out-of-home (OOH) industry’s request to have more dialogue with creative leaders, this year’s Summit features:
• Lars Bastholm, Chief Digital Creative Officer, Ogilvy & Mather
• Kevin Flatt, EVP, Executive Creative Director, Leo Burnett and Arc Worldwide
• Mark Renshaw, EVP, Digital Strategy Lead, Leo Burnett and Arc Worldwide
• Sean Cunningham, VP Associate Creative Director, Hill Holliday
• John McHale, Creative Director, Sapient Interactive
• Josiah Hobson, Creative Director, Schematic Touch
• Peter R. Viento, Executive Creative Director, Saatchi & Saatchi X
In addition to those from the agency side, leading brands such as Unilever, Wendy’s, Target, MGM Brand and Jyske Bank (Denmark) will also take the stage.
Digital signage networks may represent an ideal combo of time, place and message, but it is no easy feat to successfully grab the consumer’s attention and influence behavior. Without the right content at the right time, the screens have no value. As the industry is fond to say, content is king while context is queen. As such, the two-day conference will bring all the content pieces together, from shopper marketing and consumer insights, to creative and production, to network programming,
The forum will showcase content that works, offer tips on leveraging assets across platforms, and provide insights on content strategy and mobile integration.
“For the first time, the Content Summit is being offered as part of The Digital Signage Show lineup” said Yashod Bhardwaj, Project Manager at Strategy Institute. He mentioned, “This conference has been attended by Best Buy, DraftFCB, Altavia, Martin Agency, McKinney, Wal-Mart, Moxie Interactive, TracyLocke, Vox Optima, MediaVest and many other leading brands & agencies interested in sourcing compelling content to enhance customer experience.”
Sponsors for the event include Reflect Systems and X2O Media.
For full event details, visit: http://www.strategyinstitute.com/041210_dscss5/dsp.php or call: 866-298-9343 x239