Dataton Provides 360-degree Immersive Display at Venice Biennale - AvNetwork.com

Dataton Provides 360-degree Immersive Display at Venice Biennale

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Dataton WATCHOUT multi-image display and presentation software is being used to drive a number of AV installations including Arsenale, Giardini and the Italian Pavilions, supplied by ItalianWATCHOUT Premium Partner Mectech, at this year’s Architecture Biennale in Venice – the 13th exhibition of its kind – including in ‘Life Between Buildings.’ This installation is a collaboration between Gehl Architects, Denmark’s Louisiana Museum of Modern Art and Multimedia specialists, No Parking.




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Photo Credit: No Parking
Based in the Danish region of Zealand, the Louisiana Museum has an extensive international collection and focuses on the interaction between different art forms. This year it is launching ‘Louisiana c/o’ as a way of creating a new platform for its work in a global, mobile world. The program is intended to take the museum’s traditions into other contexts than those determined by its home location, and the first of these is the Fondazione Giorgio Cini on the island of San Giorgio Maggiore in Venice.

The result is ‘Life Between Buildings’ – a 360-degree immersive installation that uses a series of still images, collages and graphics to elucidate Gehl’s vision of shared urban space. To realize the installation, the Louisiana Museum worked with Danish AV content specialist No Parking to create both the audiovisual show and the immersive projection space in which it is exhibited. After Effects compositing for the production was by multimedia company, Benny Box.

“In order to achieve a live urban experience that represents architect Jan Gehl's reflections, we created a 16-minute immersive movie, pre-rendered using After Effects, which plays in a loop scheduled by WATCHOUT,” said Morten Ranmar of No Parking.

“The domed installation is 3 meters high and 12 meters in diameter. We’re using seven high-brightness full-HD resolution Panasonic projectors with three WATCHOUT servers, and as well as the video, these servers are also providing two stereo channels of synchronized audio to create a quadrophonic audio for an immersive audio experience for the audience. The soundtrack has been mixed in such a way that the audio attracts the audience’s attention to an area of the domed screen where something new is happening.




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Photo Credit: No Parking
“WATCHOUT is handling all the warping and blending, and we used the pre-split function of the software to direct different video sources to the different screens, or sections of screen.”

No Parking built a 1:1 setup in a barn in the Danish countryside to test all the component parts and fine-tune the content, before everything was shipped to Italy for the Biennale.

Mectech supplies WATCHOUT at Arsenale, Giardini and Italian Pavilions

On-site support in Venice is provided by Dataton’s Italian WATCHOUT Premium Partner Mectech for several installations that use WATCHOUT at the Arsenale, the Giardini and the Italian pavilion.

Claudio Ceroni, Managing Director at Mectech, said, “The Biennale is the biggest yet and it is using more WATCHOUT to communicate design and architecture than ever before. Mectech were on hand to support the various partners with their imaging and communication needs.”

“WATCHOUT is used to warp and blend images from high-brightness Panasonic projectors on to ten screens on four walls of a large room in the “Architecture and its Affects” exhibit by London-based architect, Farshid Moussavi at Arsenale which surrounds viewers with changing projections of textures and patterns, structural configurations and facades. The audio soundtrack is incorporated onto the WATCHOUT timeline.

“WATCHOUT is also applied in an immersive scenario using the four walls of a large room for Director David Chipperfield, MVRDV and The Why Factory at the Central Pavilion of the Giardini to architecturally represent an ideal city.”

Summarizing the use of WATCHOUT in various areas at this year’s Architecture Biennale, Fredrik Svahnberg, Marketing Director at Dataton said, “We are impressed by ‘Life Between Buildings’ and are full of admiration for the way No Parking has brought the architectural vision of Jan Gehl to life. This, together with the other installations we are supporting in Venice, makes the 13th Architecture Biennale a feast for all the senses.”

The Architecture Biennale opened in Venice on 29 August and runs until 25 November.

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