X2O Media announced that Vern Freedlander, the company's vice president of production services, will present "Making Ads Stick: Embracing New Technologies and Interactivity to Increase Advertising Effectiveness" at the 5th Annual Digital Signage Content Strategies Summit in Las Vegas.
Held on April 12 and 13 at Mandalay Bay in conjunction with the Digital Signage Show, the Digital Signage Content Strategies Summit offers business intelligence and creative insights from the industry's best innovators, helping attendees to understand the critical link between context, consumer, and content to strengthen the relevance of their message.
In his presentation on April 12 at 11:30 a.m., Freedlander will address the latest developments in contextual and interactive content currently being deployed by leading hotel chains. Via specific examples showcasing the integration of venue-specific content such as flight schedules, local attractions, hotel amenities, conference schedules, and sophisticated wayfinding applications, Freedlander will explore successful strategies that create outstanding viewer engagement.
Furthermore, he will discuss ways to improve the content management and ad production process with an overview of how integration between software platforms allows operators to streamline workflow. The result is digital signage that leverages technology and content to build brands and create new revenue possibilities.
"Content can transform digital signage from an electronic bulletin board to a brand engagement medium," said Freedlander. "In our industry, there is a real risk of trapping viewers in a passive experience. By leveraging the best practices of other media — such as high production values; strong design; interactivity; relevant, focused content; and strong, bold messaging — we can push the medium forward and create a new, exciting way to build valuable relationships with viewers."