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Digital Signage at GV Expo

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CMP has announced that a special Digital Signage conference will take place at GV Expo, December 6-7, 2006, Washington, DC. GV Expo is produced by CMP Entertainment Media. The conference sessions are being produced by Steven Keith Platt, Director and Research Fellow, Platt Retail Institute.

Lessions, Learnings and Implications for Agency Adoption of a Digitial Communications Network

Digital Communication Networks ("DCN") are being implemented by major retailers and banks, in transportation, and out-of-home environments. Government agencies are beginning to recognize the potential for DCN's as well. This session will focus on detailing the learning from one agency that has done extensive testing of a DCN, as well as from another agency that is considering the implications surrounding the implementation of a DCN.
Confirmed Speakers:
- Margot Myers,
Manager, Retail Marketing
United States Postal Service
- Nanette Kopasakis,
Operations Merchandise Manger
NEX-Navy Exchange
- Other speakers to be announced

Creating Relevant Content for a Government Digitial Communications Network
Content is key to the success of a DCN, and government applications have unique content requirements. In this session, attendees will learn the key attributes of impactful content in an agency context.
Confirmed Speakers:
- Graeme Spicer
DW+Partners, Inc.
- Bob Clarke
Instrumental Media Group
- Other speakers to be announced

Technology Considerations Impacting A Digital Communications Network
The correct technology is required to successfully power a DCN. In this session, attendees will learn the key technology and selection criteria associated with a deployment.
Confirmed Speakers:
- Keven Cahoon,
VP Enterprise Services
Globecast
- Jeff Blankensop,
Regional Manager
NEC Display Solutions
- Nathaniel Fry
IBM
Test Results From The United States Postal Service
Pilot Project And Emerging Measurement Technology
The United States Postal Service has deployed the most extensive pilot project to-date. In this session, the outcome and implications from this test will be detailed. In addition, emerging testing technologies for testing the effectiveness of a DCN will be discussed.
Confirmed Speakers:
- Steven Keith Platt,
Director, Platt Retail Institute
- Raj Sharma,
CEO
Video Mining Corporation

For more information on the Digital Signage Pavilion and Conference at GV Expo contact Steven Platt, skp@plattretailinstitute.org; or Linda Cohen, lcohen@cmp.com

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