Digital Signage at GV Expo

  • CMP has announced that a special Digital Signage conference will take place at GV Expo, December 6-7, 2006, Washington, DC. GV Expo is produced by CMP Entertainment Media. The conference sessions are being produced by Steven Keith Platt, Director and Research Fellow, Platt Retail Institute.
  • Lessions, Learnings and Implications for Agency Adoption of a Digitial Communications Network
  • Digital Communication Networks ("DCN") are being implemented by major retailers and banks, in transportation, and out-of-home environments. Government agencies are beginning to recognize the potential for DCN's as well. This session will focus on detailing the learning from one agency that has done extensive testing of a DCN, as well as from another agency that is considering the implications surrounding the implementation of a DCN.
  • Confirmed Speakers:
  • - Margot Myers,
  • Manager, Retail Marketing
  • United States Postal Service
  • - Nanette Kopasakis,
  • Operations Merchandise Manger
  • NEX-Navy Exchange
  • - Other speakers to be announced
  • Creating Relevant Content for a Government Digitial Communications Network
  • Content is key to the success of a DCN, and government applications have unique content requirements. In this session, attendees will learn the key attributes of impactful content in an agency context.
  • Confirmed Speakers:
  • - Graeme Spicer
  • DW+Partners, Inc.
  • - Bob Clarke
  • Instrumental Media Group
  • - Other speakers to be announced
  • Technology Considerations Impacting A Digital Communications Network
  • The correct technology is required to successfully power a DCN. In this session, attendees will learn the key technology and selection criteria associated with a deployment.
  • Confirmed Speakers:
  • - Keven Cahoon,
  • VP Enterprise Services
  • Globecast
  • - Jeff Blankensop,
  • Regional Manager
  • NEC Display Solutions
  • - Nathaniel Fry
  • IBM
  • Test Results From The United States Postal Service
  • Pilot Project And Emerging Measurement Technology
  • The United States Postal Service has deployed the most extensive pilot project to-date. In this session, the outcome and implications from this test will be detailed. In addition, emerging testing technologies for testing the effectiveness of a DCN will be discussed.
  • Confirmed Speakers:
  • - Steven Keith Platt,
  • Director, Platt Retail Institute
  • - Raj Sharma,
  • CEO
  • Video Mining Corporation
  • For more information on the Digital Signage Pavilion and Conference at GV Expo contact Steven Platt, skp@plattretailinstitute.org; or Linda Cohen, lcohen@cmp.com