Wireless Ronin Technologies announced today that it has been contracted by the NHL's Minnesota Wild team to provide digital menu boards throughout its home at the St. Paul Xcel Energy Center.
"We are very excited to be having our technology added as yet another factor that will enhance the exciting sports and entertainment experience at Xcel Energy Center," said James (Jim) Granger, CEO of Wireless Ronin Technologies. "We look forward to delivering a system that will bring excitement to the concession areas by incorporating branded content customized for specific events, sponsors and promotions.
89 RoninCast digital menu board displays will be implemented prior to the Minnesota Wild home opener on October 6th. The Xcel Energy Center maintains a reputation of being one of the best stadiums in the country. ESPN The Magazine recently announced it in the "Ultimate Standings 2009" list as the "Ultimate Crib," "Best Stadium Experience" in the NHL and runner-up for "Stadium Experience" out of the 122 major league sports franchises among the NHL, NFL, NBA and MLB.
"With the RoninCast technology, we not only intend to add to the exciting technology-driven environment for our fans, we also see back-end management benefits by allowing customized content for each sporting and entertainment event at the arena," said Jack Larson, vice president and general manager for
the Xcel Energy Center.
The 89 RoninCast enabled displays will be installed across three levels of the arena including the main concourse which will house 43 screens, the Treasure Island Resort and Casino Club level with 19, and upper level with 27 screens. Content for the digital signage network will be maintained through the RoninCast system by Levy Restaurants, food service partner at the arena. Digital menu boards will allow Levy and the Xcel Energy Center the flexibility to adjust menu offerings and provide different options depending on the time of day or event. Wireless Ronin will provide RoninCast software, custom software development, content development, networking, hosting and training.
The Xcel Energy Center, with configuration capabilities to accommodate more than 20,000 guests, is also home to the Minnesota Swarm National Lacrosse League team, Minnesota State High School League tournaments as well as more than 150 entertainment events annually, including well known acts like the Rolling Stones, Prince and Billy Joel, among many others.