Lightswitch Brings Fresh Look To Ronald McDonald House EvenT

By AVNetwork Staff
( Digital Signage Magazine )
published

Lightswitch Brings Fresh Look To Ronald McDonald House EvenT
  • Lightswitch created a fresh design for Ronald McDonald House Charities' event with Martin LC series panels.To honor individuals who have made outstanding contributions to improve the lives of children, Ronald McDonald House Charities (RMHC) hosted its 23rd Annual Awards of Excellence celebration in Rosemont, IL in October. In addition to the awards presentation, the Awards of Excellence celebration included a dinner and lively entertainment by actor and comedian Bernie Mac.
  • The event is produced for RMHC by McDonald's Creative Services division, and for the 13th consecutive year they turned to Lightswitch for lighting design, long time McDonald's vendor Billy Nolan and TLC to provide equipment, and Andy Warfel for scenic design.
  • This year the producers charged the design team to bring a new, fresh look to the production without increasing the budget for the fund raising event. Lightswitch principal John Featherstone explains the next step, "When I learned from owner Billy Nolan that TLC was investing in Martin LC Series panels, I immediately felt this was the perfect solution," Featherstone said. "The attractive price point and almost absurdly easy installation the LC's offer meant we could include scenic LED video technology in the show without busting the budget."
  • Andy Warfel arranged 12 LC Series panels in a spaced, angled array, backed with Atomic Design 'Pillow Walls' to take advantage of the LC's translucent design. Using Martin Maxedia media servers, John Featherstone and programmer Dennis Connors were able to provide the producers a vast array of visual options.
  • "This was my first opportunity to use the LC panels in a show environment, and I couldn't be happier with the results," enthused Featherstone. "The panels gave the show a totally new look, and the producers were delighted. I think the LC line is perfect for projects looking for an affordable, easy to install LED video panel solution."
  • @cap:Lightswitch created a fresh design for Ronald McDonald House Charities' event with Martin LC series panels.
AVNetwork Staff

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.