Food service giant Select Service Partner (SSP) recently deployed new technology in an effort to attract more customers to its seven food and beverage stores at the Copenhagen Airport. SSP has experienced declining sales at the airport, presumably a result of the airport’s 6.9 percent drop in passenger traffic since the international financial crisis began.
SSP’s new digital signage solution provides more efficient opportunities to manage marketing campaigns, pricing and sales according to customer flow and other variables at multiple stores. A test of product spots in two of the airport stores has already shown an increase in ROI.
SSP deployed 33 high-resolution Samsung screens and 14 Scala digital signage Players in compliance with the airport’s strict standards of design aesthetics. The system was installed by Scala Certified Partner Web 500, a Denmark-based operator that already operates digital signage in SSP’s Danish Monarch and Domino’s Pizza restaurants. Web 500 designed a system that supports all of the stores’ different brand identities, menu items and local preferences, as well as dynamic marketing campaigns across all stores.
“It is now more important than ever to market our products with maximum impact,” said Flemming Christophersen, marketing manager at SSP Denmark. “We expect that this digital signage solution will do just that.”