HP Expands Digital Signage Footprint

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As part of an effort to pull together an end-to-end solution for digital signage, Hewlett-Packard has rolled out a new 42-inch display that allows customers to use touch to interact with images on the screen.

HP has been steadily filling out its digital signage portfolio with an eye towards providing a complete range of devices ranging from displays the size of a digital alarm clock all the way up to the new 42-inch display. In addition, HP has been filling out its services expertise in this space, giving solution providers in the channel the option of developing their own service expertise in this area or simply reselling HP services.

The new LD4200tm display can also be carved up into six panels, allowing solution providers to dedicate different parts of the screen to various messages, which customers can interact with using HP’s TouchSmart technology.

Opportunities for digital signage have been exploding in recent months as universities, hotels and hospitals pursue what amounts to digital makeovers of their environments. In the case of hotels, many of these organizations are trying to use digital displays to replace expensive concierge desks, while hospitals and universities are using digital displays as part of their emergency response networks. In all cases, the deployment of digital displays creates an opportunity to sell advertising that effectively pays for the cost of the deployment of the displays.

In addition to the displays, HP has also upgraded its line of all-in-one PCs that combine a display with an integrated PC that can also be used for digital signage applications.

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