- Juries for the Inaugural "Fourth Screen Awards" announced Gold Winners in four categories as well as a total of 10 Sliver and Bronze winners at the Annual "Fourth Screen Awards for Best Dynamic Content in Brand, Promotional, Interactive and Public Service Announcement Campaign Awards" showcase held Wednesday February 21st, 2007 at Caesars Palace, Las Vegas.
- "The Fourth Screen Awards 2007 was an opportunity to congratulate and learn from the most innovative, creative and effective content developers the out-of-home digital media industry has to offer," says Adam Remson, publisher of Other Advertising Magazine. Adding "it's a way to foster innovation and growth in content production. The Fourth Screen Awards celebrate those groups who have raised the bar for everyone in alternative out-of-home digital media."
- Out-of-home digital media is North America's fastest growing new media. It encompasses digital billboards, out-of home TV networks, and place-based media, and continues to show the strongest growth rate gaining 31.6%, according to Veronis Suhler Stevenson 2006 Communications Industry report. The name "Fourth Screen" was chosen for the award as it best represents the essence of this growing media and is the newly established moniker being used by the advertising industry (with TV being the first screen, computers/internet the second and mobile/cellphones the third screen).
- Over 50 submissions were received from around the world. Professionals, networks, advertising agencies, specialty creative shops and production houses dedicated to content production in out-of-home digital media entered. If judges determined a Gold winner is representative of the highest standard in content design and effectiveness, they had the opportunity to bestow an even higher honor: "Best of the Best".
- "Best of the Best":
- GOLD WINNER
- Awarded to: Alchemy International
- Campaign Title: Smirnoff Vodka / Casino Royale
- Client: Diageo/Diageo In-Store Screens
- Promotional Advertising:
- GOLD WINNER
- Awarded to: The Famous Group
- Campaign Title: Toyota Yaris Mobisodes
- Client: Saatchi & Saatchi Los Angeles
- Silver Winner
- Awarded to: Unolink
- Campaign Title: Can You See This?
- Client: Optica Caroni
- Bronze Winner
- Awarded to: DraftFCB
- Campaign Title: Carphone Warehouse and O2 Stores
- Client: Nokia In-Store
- Bronze Winner
- Awarded to: Met|Hodder
- Campaign Title: Pillsbury / Hershey's
- Client: Pillsbury / Kroger Network
- Brand Advertising:
- GOLD WINNER
- Awarded to: Nike
- Campaign Title: Hawk
- Client: Nike Retail Network
- Silver Winner
- Awarded to: Captivate Network
- Campaign Title: FedEx Total Shipping Solutions Campaign
- Client: FedEx and FedExKinkos
- Silver Winner
- Awarded to: MediaPlace
- Campaign Title: Champs Sports - Behind The Scenes - Nike AirMax
- Client: Champs Sports/Champs Sports TV
- Bronze Winner
- Awarded to: Met|Hodder
- Campaign Title: ABC Grey's Anatomy "Seriously"
- Client: ABC Entertainment/ABC In-Store Network at Meijer
- Interactive Advertising:
- GOLD WINNER
- Awarded to: Polo Ralph Lauren
- Campaign Title: Interactive Shopping Experience
- Client: Polo Ralph Lauren
- Silver Winner
- Awarded to: Ecast
- Campaign Title: Jeep Compass
- Client: Jeep/Ecast Network
- Bronze Winner
- Awarded to: John Ryan Performance
- Campaign Title: Health Savings Account
- Client: US Bank
- Public Service Announcement:
- Bronze Winner
- Awarded to: DynaTek
- Campaign Title: Get Converged!
- Client: DynaTek Media Network
- Bronze Winner
- Awarded to: John Ryan Performance
- Campaign Title: Citi Syndicates
- Client: CitiBank
- The inaugural Fourth Screen Awards were produced by Strategy Institute, producer of digital signage, in-store TV and narrowcasting education, and held in conjunction with Other Advertising (www.otheradvertising.com), the publication dedicated to nontraditional advertising media.
- The second annual "Fourth Screen Awards" for best dynamic content in out-of-home digital media will be held in January 2008 in Las Vegas.
- For more information, contact:
- info@fourthscreenawards.com
- www.fourthscreenawards.com