Genesis Acquires Matrix

  • EDMONTON, ALBERTA, CANADA-Genesis Communication, a design/build electronic systems integration company, has signed an agreement to acquire the assets and operations of Matrix Professional Video Systems of Vancouver, British Columbia, Canada, effective May 1, 2007. Until that date, both the Genesis and Matrix offices will continue with business as usual.
  • As the predominant production/broadcast video and audiovisual integration solutions provider throughout British Columbia for more than 20 years, Matrix was an attractive option for Genesis to expand its reach, especially as Vancouver is the site of the 2010 Olympics. Furthermore, the team that Matrix head Jon Raby assembled made it a perfect partnership opportunity. "The company had been in business for over 20 years and had a very good reputation," said Kelly McCarthy, Genesis' president. "Their personnel are respected and well trained."
  • Upon the completion of the acquisition, Raby will retire from Matrix, and Genesis Vancouver staff will relocate to the Matrix office. The newly merged Vancouver office will operate under the management of current Genesis Vancouver branch manager Ian McWilliams, operating for a period of time as "Genesis/Matrix" to allow existing clientele to adjust to the change.
  • Matrix is the Sony Professional Broadcast dealer in the province of British Columbia, which will provide Genesis with access to products and expertise that add considerably to its offerings. "They excel in production video, which is an area of business where we are currently looking to expand in order to better support our house of worship business," McCarthy said. "Additionally, we see the industry in the midst of a transformation to HD, which spells opportunity."
  • Approximately 20 percent of Matrix's business was in AV integration, and McCarthy anticipates that "Genesis will bring an additional level of Project Management and experience in this area of their existing business."
  • Genesis
Kirsten Nelson is a freelance content producer who translates the expertise and passion of technologists into the vernacular of an audience curious about their creations. Nelson has written about audio and video technology in all its permutations for almost 20 years; she was the editor of SCN for 17 years. Her experience in the commercial AV and acoustics design and integration market has also led her to develop presentation programs and events for AVIXA and SCN, deliver keynote speeches, and moderate and participate in panel discussions. In addition to technology, she also writes about motorcycles—she is a MotoGP super fan.