CCi, a global retail automation company, has announced that The UPS Store in Canada, the country's largest franchised retail network of business support services, has selected CCi's Retail Digital Media Solution to provide dynamic digital video signage at point-of-purchase at select The UPS Store locations across Canada. This is a significant development in Canada's digital signage market as it represents a strong endorsement of the technology by a well established retailer.
According to CCi, the project was awarded to them due to the comprehensive nature of their solution, which includes handling the selection of the technology infrastructure and content delivery system, as well as a complement of fully managed network services such as strategy, content development, programming, and measurement.
"CCi's ability to provide a complete turnkey solution was a key factor in our" decision to select them for the implementation of our digital video signage," said Malcolm Houser, Executive Vice President and Chief Operating Officer of The UPS Store network in Canada. "It's not enough to merely install video displays. You need a partner who understands the role of technology in retail, has a clear vision for digital signage, and has the value-added relationships and expertise in place to ensure success. CCi impressed us on all counts."
Dennis Kukulsky, Vice President, Retail Application Division at CCi, adds, "There are many pieces to the digital signage puzzle. We've made the investments to coordinate these pieces and have assembled a total digital signage solution that addresses the needs and goals of today's retailer. It has been proven that digital media, at the point-of-purchase, can significantly lift product sales, lower perceived wait times, and increase product recall up to seven times that of conventional signage. We are delighted that The UPS Store recognizes this, and selected our fully managed solution. In return, they have a trusted partner who serves as a single point of contact for their digital signage implementation."
Explains Houser, "The UPS Store experience is built on the foundation of delivering quality services and time-saving convenience. Increasing customer awareness of all our products and services is critical to our mission of being the destination for the best and most convenient small business and individual consumer business services. Digital signage is an excellent medium to deliver relevant and timely messages to our in-store customers to further enhance The UPS Store experience and educate them on all we have to offer."
CCi has partnered with Real Digital Media (RDM) whose NEOCAST digital signage solution has been specifically designed to create effective digital signage and to withstand the challenges of the retail environment, which include long operating hours, frequent changes of dynamic content, varied network architectures and the requirement for little or no on-site maintenance. NEOCAST media players and hosted server software will be used to control the digital elements used in The UPS Store's visual marketing campaigns.
EyeQ Digital was selected as exclusive content developer for The UPS Store network in Canada. EyeQ will be responsible for all the material that appears on the network. "The team at The UPS Store really appreciates that a retail network is most effective when shoppers are engaged. It's our job to keep the information relevant, informative and entertaining. We are delighted to be a part of the CCi rollout team", enthused David Hunter, President of EyeQ Digital.
CCi will provide full integration and rollout services including project management, hardware sourcing, installation, and ongoing support.