Digital Retailing Expo - AvNetwork.com

Digital Retailing Expo

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May 17-18, 2006
Donald E. Stevens Convention Center
O'Hare International Airport Rosemont, IL
www.digitalretailingexpo.com
(Release of Platt Institue Working Paper #5: Successfully Deploying a Retail Digital Signage System in a Financial Institution. Contact: Digital Signage Quarterly)

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Digital Signage at GV Expo

CMP has announced that a special Digital Signage conference will take place at GV Expo, December 6-7, 2006, Washington, DC. GV Expo is produced by CMP Entertainment Media. The conference sessions are being produced by Steven Keith Platt, Director and Research Fellow, Platt Retail Institute.

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Bringing Research to Retail

Economists define a recession as two consecutive quarters of negative growth of Gross Domestic Product. Before this officially occurs, it can sure feel like a recession. Like right now. Our economist friends won’t officially pronounce that the  U.S. economy is in a recession for another couple of months. But putting lipstick on a pig does not alter the fact that it is a pig, or a recession.    You might now inquire as to how we managed to find our way into this (or, as stated by two other noted economists in 1930 “this is another fine mess you have gotten me into,” MGM Films). The next logical question is, of course, how deep and how long? At the Platt Retail Institute, we like going out on a limb, because economic forecasting is not our day job, and we can’t get fired if we are wrong. Hey, at least we take a position. In any case, our response is a very straight forward: not very deep and not very long. Here is why to both.