Platt Retail Institute Announces Major European Retailing Webinar - AvNetwork.com

Platt Retail Institute Announces Major European Retailing Webinar

Author:
Publish date:

CHICAGO, IL--The Platt Retail Institute announces that on 3 March 2009 (3pm London; 9am CST), it will present a webinar titled: "Transform the Retail Customer Experience and Increase Revenue with Digital Media." They are grateful to Cisco for sponsoring this international program.

This webinar will focus on how Europe's major retailers are deploying place-based digital technology to attain optimum sales results, especially in challenging economic times. Digital signage in Europe is achieving levels of creativity in location, usage purposes and content. Learn how European industry leaders are revolutionizing retailing.
The panel members include these top retail experts:

· Guy Cheston, Director, In-Store Media, Harrods, will discuss the firm's business philosophy, objectives, content strategy and metrics related to Harrods' network.

· Steven Keith Platt, Director and Research Fellow, Platt Retail Institute, will address implementing digital signage at retail to enhance the retail brand and enrich the customer experience.

· Ingolf Von Wittken-Jungnik, Senior Brand Manager, Saturn Marketing (Metro Group), will address integrating in-store digital technologies for maximum customer impact.

· Thomas Wyatt, Vice President & General Manager, Digital Media Systems Business Unit & Media Processing Business Unit, Cisco, will discuss innovative ways for retailers to leverage digital media across stores and corporate offices.

Includes Live Q&A. Don't miss the opportunity to have digital communications network-related questions answered by these industry leaders.

Register here for this webinar.

Bonus: All registered attendees in the audience through the duration of the webinar will receive a complimentary copy of the first-quarter 2009 issue of Platt Retail Institute's Quarterly Retail Analytics publication, a $100.00 value. Our media partners also will be advancing various valuable offers.



Related

Platt Retail Institute Expands Research

Steven Keith Platt, Director, Platt Retail Institute, Hinsdale, IL continues to believe that the long-term prospects for the Digital Communications Network (“DCN”) industry are outstanding. “As the industry matures, each deployment success and failure leads to a greater understanding of short and long-term sector deployment prospects. For instance, while the outlook for deployment in governmental applications is outstanding, recent events indicate that such opportunities will not mature for a long time. Similarly, we have advocated that traditional advertising messages will not work in the vast majority of retail environments, whereas promotional content does. As a result of this ad model focus, the uptake for various retail applications is lagging. On the other hand, such advertising can be successful in various out-of-home (“OOH”) environments. Due to this and other factors, DCN deployments in the OOH market are accelerating. “...

Platt Offers Retailer Education Forum

Platt Retail Institute announced that it will present a Retailer Education Forum as part of the Pre-Conference Education Program at Digital Signage Expo on March 6 in Las Vegas. Sponsored by Intel, the Forum is designed to provide attendees with insights into multi-channel marketing, how leading retailers are leve

Image placeholder title

PRI Announces 2012 Retailer Education Forum

  PRI’s 2012 Retailer Education Forum will provide attendees with insights into multi-channel marketing, how leading retailers are leveraging in-store technologies, and how to position and sell digital marketing messages to brands. Retail thought leaders will conduct an interact