Digital Signage Expo/East Hosts Content Day

The creators of Digital Signage Expo - an event dedicated exclusively to digital signage, interactive solutions and out-of-home media networks in retail, hospitality, financial, and public spaces - have announced an addition to DSE/East, held September 16 – 18, 2008 in the PennsylvaniaConvention Center, Philadelphia, Penn.

Professionals registered to attend Tuesday, September 16 can experience a series of sessions from 8 a.m. - 4 p.m. dedicated to creating compelling content. The sessions, sponsored by BroadSign, will include:

Live Response Session: Creating and Interpreting a Digital Signage Creative BriefEver wonder what a great digital signage creative brief looks like? And how some of the top creative firms might interpret it? You're going to learn in this exciting live response presentation from some of the brightest creative players in the space. The panel includes Bryan Meszaros (chief business dev. officer/ founder, OpenEye), Brian Hirsch (president, Retail Entertainment Design), Kent Hodder (president, executive creative director, MetHodder), Marcos Terenzio (creative director, animation, alchemy, St. Joseph Content), and Michael Chase (VP marketing & creative, St. Joseph Content).

Managing the Content Mayhem
Digital signage holds amazing promise - but the promises bring content complexity. Hear what you need to know - and do - to set up and manage your large scale content deployment. The panel includes Robert A. Ventresca (VP of marketing, NetKey) and Lou Giacalone (Titan Outdoor).

Stretching the Dollar: How to Keep Content Fresh on a Budget
The conundrum: you have to to develop a successful content strategy but your budget is limited or already spent. Explore dynamic and creative ways to extend the life of your media. The panel includes Bryan Meszaros (chief business dev. officer/ founder, OpenEye) and Mark Zwicker (VP business development, St. Joseph Content).

Managing the Content Development Process: Inception to Delivery
Managing the content process can be a difficult proposition. This session dives into how to simplify that process with tips, techniques and tools you can use immediately. The panel includes Pat Hellberg (president, Kaicon Marketing).

Changing the Landscape of Content Development: A Hollywood Perspective
Communication technology has allowed access to global creative production talent and resources. Learn how this transition to a 'virtual' production community is changing the face of Hollywood and how this trend can be used in the evolving digital signage sector. The panel includes David Niles (president, Niles Creative Group).

Transcoding: Multi-channel Content Requirements
Creating content once and ensuring proper playback for all of the resolutions required for broadcast, internet, mobile and digital signage requires attention to transcoding and workflow. The art and science of transcoding will be presented to enhance your content development efficiencies. The panel includes Peter Cresse (executive VP, sales and marketing, Inlet Technologies) and Jeff Roberts (VP marketing and sales, JSAT Intl.).

For more information on Digital Signage Expo/East or to register, visit

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