WESTLAKE VILLAGE, CA-–TC|US, Lab.gruppen's exclusive North American distributor, was delighted to name Columbia, MD-based rep firm, Audio Associates, Rep of the Year for Lab.gruppen products in North America. In recognition of their sterling efforts, Audio Associates president, Joe Blacker, and a number of his colleagues, were invited over to Lab.gruppen headquarters in Kungsbacka, Sweden, for a factory tour followed by a stay at the legendary ICEHOTEL situated 200km north of the Arctic Circle.
According to TC|US's Ken Blecher, Joe Blacker and his team were deserving winners. "Audio Associates has done a great job of promoting the Lab.gruppen brand into all pro audio market sectors, including the installation market where they are very strong. They have leveraged the brand's international recognition in the high-end touring sector to penetrate the installation market with great success, whilst continuing to serve the rental companies in their area to the high standards we have come to expect of them."
Blacker appreciated the recognition. "Lab.gruppen is a great brand with high quality, reliable products that deserves its excellent reputation. This makes our job much easier when it comes to selling the products into a market where they are less well known, like the systems integration sector. I'm delighted to say that our efforts have paid off, and it's doubly worth it when we get to come to Sweden, meet all the fine folks at Lab.gruppen and to stay at the ICEHOTEL! What a fantastic facility! Reindeer racing, dog sledding and sleeping on a bed of ice is definitely a first for me, and although I was grateful to return to normal temperatures, I wouldn't have missed it for the world. Thanks to all the team at TC|US and Lab.gruppen who made this possible for us. Skol!"