Mooresville-South Iredell Chamber of Commerce, working with SANDA Inc., has installed StrandVision Digital Signage at its office and on its Web site to keep members informed and reach out to the public.
The Chamber installed two flat-screen digital signage displays in its office – a 25-inch screen in the front lobby and a 40-inch screen in another public room where gatherings are held. The StrandVision Digital Signage software communicates a wide range of information, including notices of the day’s and week’s events, photos from past events, sponsor notices, local news and weather.
The digital signage installation helps the Chamber meet its objective to expand support for the 1,100 members. Explained Karen Shore, president and CEO, “We have several communications vehicles, from newsletters, to radio and television, to our Web site. We want to use every tool we can to support our members by helping them promote their businesses. We also have many visitors stop by the office who are interested in moving to the area. We want to give them a great experience, useful information and a good feeling about our local business community.”
At the recommendation of Kevin Shank of SANDA Inc., a StrandVision representative based here, the Mooresville-South Iredell Chamber of Commerce implemented an innovative StrandVision Digital Signage software feature; they decided to extend the office signage to their Web site. Now, when members or visitors visit www.mooresvillenc.org, they see the same notices that are being shown in the office.
Explained Shank, “The Chamber continues with their standard Web site, but they now have a section that is dynamic and constantly changing with images and notices. The digital signage section content of the Chamber’s Web site is updated every time the digital signage is changed in the office. It happens automatically with no separate steps in Web design or uploading.”
The Chamber likes the Web feature, not only for the convenience, but also for the added exposure that it gives advertisers. “Companies that sponsor business after hours are featured on the TVs in our office and on our Web site,” explained Shore. “It really expands their reach and helps us interest more sponsors.”