Engage Unveils Digital Signage Installation for Bloomberg - AvNetwork.com

Engage Unveils Digital Signage Installation for Bloomberg

Publish date:

Engage, in conjunction with SOCA and Jump Studios, has completed two installations for Bloomberg’s headquarters in New York. The installations consist of a sculptural piece known as The Scroll and a touch screen table known as The Hub. These dynamic installations are designed to capture the Bloomberg brand and dynamically describe the many facets of their business.

Image placeholder title

 The Scroll

Image placeholder title

 The Hub

Designed by the Studio of Cinematic Architecture (SOCA) and Jump Studios, and realized by Engage, The Scroll is a digital information display delivering Bloomberg news and data in a compelling and unexpected way. The data surface appears to protrude from the wall on an array of colorful lights. These lights respond in real time to the changing colour of the content displayed on the surface. The Scroll screen surface was created using three LED back-lit 46” NEC Syncmaster LCD screens mounted vertically in portrait format.

The Hub is an interactive version of The Scroll. It offers a stream of information about Bloomberg, but on an interactive, multitouch table – a 55” MultiTaction Cell display manufactured by MultiTouch Ltd. Accessible from all sides, the MultiTaction Cell processes an unlimited number of concurrent touches so that any number of users around the table can operate it. The device runs MultiTouch’s latest Hybrid Tacking firmware, which repels ambient light which can cause interference.

“The Scroll is a colorful and playful piece of digital furniture,” said Steve Blyth, managing director of Engage. “It gives the impression that a piece of wall has actually come bursting out under the pressure of all the news being produced by Bloomberg. For anyone passing through the lobby, it’s a real head-turner, as is The Hub which allows visitors to interact with their environment and underscores Bloomberg’s leadership in the fast-paced news industry.”

Due to the success of the New York installations, Bloomberg is considering similar installations in other Bloomberg office locations.


Visix Unveils New Digital Signage Software Website

Visix has launched a new website for its newest digital signage content management application APPOINT. The site is optimized for audiences seeking affordable digital signage solutions for K-12 schools, small businesses, local franchises and clinics.

Image placeholder title

LAX Unveils Content-Driven Digital Signage

This summer crews have just completed the first phase of renovations to the Tom Bradley International Terminal at LAX airport in Los Angeles. The totally renovated 850,000 square-foot, three-story terminal– long overdue for a major revamping– now boasts one of the most impressive display technology configurations in the world.

Image placeholder title

ComQi's New Shopper Engagement Features

New interactive features that drive product awareness and sales are now being rolled out to retailers and brands using EnGage, ComQi's Shopper Engagement Technology platform. Enhancements to ComQi's cloud-based in-store digital CMS platform, EnGage, power everything from video content launched by RFID tags on products, to content controlled and integrated with shoppers' smartphones.

Image placeholder title

CAYIN Digital Signage in Philippines University

De La Salle University-Manila, a private university in the Philippines, has adopted CAYIN digital signage solutions to implement the Green Screen project. Ten SMP-WEBPLUS players are installed in selected strategic locations to broadcast up-to-date information, provided by both the school and students. The dynamic digital signage system has become the center of school communication.