Four Steps to Integrating AR/VR Into Your Event -

Four Steps to Integrating AR/VR Into Your Event

Publish date:

Augmented reality (AR) and virtual reality (VR) sound like something out of 2001: A Space Odyssey, right? Or, if you’ve been paying attention, perhaps you’re well aware of how virtual reality glasses are becoming a hit among younger generations, with 15-year-olds clamoring to get a pair for video game sessions. However, augmented and virtual reality are becoming a very real part of life, and it’s time to consider adding them to your event agenda.

By the year 2020, it’s estimated that the VR and AR market will be worth close to $120 billion and be accessible to more than 350 million people. With this projected rise in popularity, our visual society will be expecting to engage with VR and AR technology on a frequent basis. Given that this technology still won’t exactly be a household name by tomorrow, why not incorporate it into an event today and give the attendees an experience to remember?

Many industries are already getting behind the VR and AR hype. The art world has embraced it, with New York City’s New Museum opening an exhibition titled, “First Look: Artists’ VR.” The Arlington Science Focus School in Arlington, VA, is using VR lenses for virtual field trips, taking its students to the Smithsonian Museum virtually rather than having to deal with Washington, DC’s gridlocked traffic.

Image placeholder title

As VR and AR start making waves in top industries, it’s time to consider how you could incorporate it into your own. Here are steps to take when you decide to add it to your event repertoire:

1. Determine whether this technology is a good fit.
There is nothing worse than using technology for technology’s sake. Consider the options before jumping into AR or VR simply because both are the latest buzzwords. Remember, the public can smell a phony from a mile away.

2. Create a strategy for how you will use the technology.
Will it be used to supplement storytelling? Will you use it to showcase products that are difficult to travel with, too large to display, or too expensive to move? Will it be used to give a behind-the-scenes or inside look at something? Understanding how you intend to use this technology will help map the development process and reduce costly changes down the road. In most cases, you will also want to connect to a real business key performance indicator.

3. Enlist support.
Find a partner who specializes in AR and VR development and work with him or her to create the scope of work. Make sure you include what's required on site in terms of support and that he or she can provide that for you at the event. Developing this technology is only half the battle; making sure you have technical support available to get it set up and ensure it stays operational is the other.

4. Understand the timelines.
If you're looking to activate this kind of technology at your next event and your next event is a few weeks away, you may want to consider a backup plan. It takes time to create these types of experiences. A lot of customers assume it comes with a quick turnaround time, but right now that simply isn’t the case. While this application is rapidly developing, it's still in its infancy as far as technologies go.

All in all, remember that AR and VR will soon become as expected as a cheese plate at an event. Not everyone is employing it just yet, so take the time to hone and perfect it to make your event more memorable than the typical slideshow presentation. The experience will give your audience a better grasp of your brand, your story, and your eye for the future.

This blog was originally published by Bluewater Technologies. You can read it here.


VR 2020: VR, AR, and the Future of AV promo image

VR 2020: VR, AR, and the Future of AV

What’s the new frontier, for AV? VR and AR are generating a lot of interest. And they will be the focus of a special event, Virtual Reality 2020 – to take place in New York City October 16th, that is already drawing lots of buzz– as the best VR (virtual reality) and AR (Augmented Reality) minds from the world of content and broadcast meet with movers and shakers from other arenas including pro AV.

The Four Big Bad Sales Myths of 2018 promo image

The Four Big Bad Sales Myths of 2018

My experience with a particularly friendly wolf at the Colorado Wolf and Wildlife Preserve got me thinking about how, in sales, we sometimes constrain ourselves with limiting beliefs, or myths, and the New Year is the perfect time to debunk these falsities and rethink how you are going to approach sales in 2018.

Three Steps to Hiring the Best AV Candidates

As a recruiter, I evaluate success and failure all day long. To many hiring managers this may seem an obvious statement. They expect me to present AV industry candidates who are near the top of the pack, not those who have struggled to perform. They expect me to discern these behaviors in the candidates I speak to every day.

Image placeholder title

Middle Atlantic Plugged Into Power Needs

Middle Atlantic Products has built its reputation on feature sets that seem to answer every single specific detail on an install. Recently, the company known for racks, but making quite a bit of headway in the furniture and power products spaces, found a few more features it can add to the latter category. Now awaiting a patent, Middle Atlantic’s new Series Protection technology has been plugged into the product mix.

Four Retail Tech Trends From the 2018 NRF Show promo image

Four Retail Tech Trends From the 2018 NRF Show

The 2018 National Retail Federation show at the Javits Center in New York offered attendees fascinating insight into what shopping could look like in the next few years. With tech companies from Intel to Epson showcasing solutions, it also highlighted plenty of new opportunities for AV integrators to help bring about this future.

5 Edtech Trends to Keep on Your Radar in 2017

2016 was a remarkable year for the edtech space—platforms and content pushed the bleeding edge of technology; analytics improved, allowing for more customized and personalized learning experiences; and student-driven learning opportunities took classrooms by storm.